If you love health and fitness, then you might be thinking about starting your own business in the industry where you can help others reach their fitness goals and become as passionate about staying healthy as you are.
There are plenty of options to consider when starting a health food business. Convenience health products are one of the most popular at the moment, with more and more people wanting solutions to staying fit and healthy, even when living a busy life without much time to prepare healthy meals or exercise for a long time. Ready-made shakes, smoothies, and even complete meals are filling up the shelves as people get tired of the unhealthy image behind traditional convenience food and look for an option where the two can be combined.
Customers are willing to pay a premium for a brand that allows them to combine health and convenience, but the first step is coming up with a brand image that plays the part.
Your brand colors are going to be one of the first things that customers notice, so it’s worth spending some time here first to determine which colors are going to really show off the personality of your brand the most. Look at color psychology during this process. Colors like green, yellow, red, and orange are all fairly common in fruits and veggies, so try to stick with colors that immediately show your brand as being one that’s all about health and eating well.
Your logo is another very important aspect of your visual brand, so it’s crucial that you spend plenty of time coming up with a logo idea that’s going to fit in well and easily demonstrate what your brand is all about. Spend some time with a graphic designer to come up with ideas that suit and consider getting some PKGLab custom pouches made with different logo designs on them, so that you can visualize each logo idea and decide which one works best.
The visual side of your health food business brand is important, but what’s really crucial is coming up with a brand voice that your target market will be able to understand and relate to. Consider personifying your brand; if your brand were a person, who would they be? What kind of language would they use? What struggles do they face? What solutions are they looking for?
Today’s customers prefer using brands that they can feel they have a relationship with and the best way to do this is by avoiding corporate jargon and giving your brand a human image. Use friendly, approachable language when talking to your customers through any channels, whether it’s the language you use to describe what’s inside on product packaging, on social media updates, or product advertisements.
Healthy convenience foods and drinks are becoming more and more popular as people look for a solution to staying fit and looking after themselves despite a busy life. This business idea has huge potential for success when done right, so spend some time coming up with an appealing brand idea.