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How to Evaluate an App Development Service for Your Company

Enterprise application development is increasingly becoming popular among businesses as a tool for business growth. Due to the dynamic market trends, businesses need to have apps fitted with some of the latest interactive features to ensure success. Having the right app for your business can become a profitable venture when …

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Should You Invest in Commercial Real Estate?

So, you’ve tried your hand at residential real estate investing, and now you’re looking to expand your investment portfolio to include commercial real estate. What do you need to know to adjust your strategy accordingly? First, commercial real estate has much more variety in the types of property available to …

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5 Branding Lessons to Learn from Pepsi

The branding world is often mistaken as a limited sphere but it has much more to explore, especially for new businesses. And when it comes to learning, always go for the big guns such as BMW or Pepsi that share a long history of trial and errors before they finally …

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A Complete Email Marketing Guide in 2021

Email marketing is the most crucial channel for any business and has become an asset in the inbound marketer’s tool kit. There are tons of new tools that are shinier, more relaxed, and much newer. Still, emails remain one of the best ways to communicate with your audience. Sending emails …

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Applying AI to Email Personalization in 2020

The customers of this digital era come across promotional offers from various brands every now and then. This has led to an increase in their demands, in terms of relevancy and usefulness. They expect a personalized and meaningful approach across online as well as offline markets. In the case of …

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Top 3 Strategies for Driving Customers to Your Site [2020]

Source: Unsplash, Morning Brew We all know that getting traffic to your website is critical to your business’s success. Traffic helps with your website’s SEO, can give you insight into your marketing initiatives’ performance, and, most importantly, helps generate more leads and customers.  But as necessary as website traffic is, …

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Why Small Businesses Need an Accountant

Growing your small business requires making critical decisions all the time. To do so can be challenging as often the outcomes of these decisions is uncertain at the time. Such decisions can be financial or non-financial. Important financial decisions usually revolve around, cutting costs, attracting new leads, increasing client base, …

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