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For all the ups and downs that social media appears to go through on a weekly basis, there is no denying that it is still the best place to find your audience and present them with your business. In 2017, 81% of US citizens had a social media account and the number of social media users worldwide is expected to grow to 2.5 billion this year. Clearly the best place to find the people who will be most interested in what you have to offer.
Get the Most for Your Money
Like all marketing projects, you will need to think about how to get cash fast to fund this campaign. However, unlike other methods, social media marketing offers you the best rate of return on your investment. This means that, depending on the purpose of your ad, you should see an immediate effect whether that is a boost in the number of followers you have or a boost in the number of conversions you achieve.
It can be difficult to measure ROI with social media advertising, though, as many of the outcomes are not necessarily financial, but do show a change in perception of your company and awareness in general. This means that while investment in this area will have a good impact, you may not see any financial results for a while.
Use Targeting to Reach Your Audience
One of the best reasons to use social ads is your ability to target incredibly specific audiences. Facebook is renowned for allowing advertisers to create audiences that can be targeting on things like magazine preference as well as the more generic age and gender. If you are only going to use one social site, mastering the art of Facebook for your business is a good place to start. However, you really should consider other sites like Twitter, Instagram and LinkedIn to cover all your bases.
Where other means of advertising such as magazine ads may reach a larger audience, you can’t guarantee that everyone the ad reaches will be interested. Using social targeting raises the odds of reaching people who will be interested and though you may reach a smaller audience, you will get a better rate of response and the most for your money.
Split Test for the Best Results
But social ads don’t just leave targeting at that. You can also use split testing to figure out the best way to encourage clicks (or whatever your aim may be) while you are in the middle of your campaign. Unlike the magazine ad which is printed once, the social ad can be released in multiple versions and the most successful will be allocated the most budget.
Because social media sites are so reliant on their advertisers being happy, they all offer you plenty of ways to make your ads work and give you the best return on your investment. Whether this means split testing or offering you greater opportunities to refine your audience there are plenty of ways that you can reach new people this year.
