You probably already know how important a well-designed sales funnel is for your business. But did you also know that many internet marketers make a few simple mistakes when setting up their funnels? If you want to avoid these mistakes yourself, then you’re in the right place. We’re going to look at seven ways you could be harming your marketing efforts without even realising it.
So, how do marketers make mistakes when setting up their sales funnels?
1. Too many distractions
If you want to direct people to your main sales offer – you want that to be as clear as possible. You’d be surprised how many people clutter up their offer with loads of other distractions, each of them could be convincing people to click away from the main offer.
Yes, it’s good to have additional revenue streams from other advertising methods – but not at the expense of your main offer. Make sure as few people as possible are clicking away from your main offer or are getting distracted by other things on your landing pages or sales emails. The Winn Technology Group can help you create a perfect sales funnel that hasn’t got too many distractions.
2. The wrong type of traffic
You can’t throw all traffic at an offer and expect it to convert well. There are all sorts of different traffic sources and many of these will not be providing you with the sort of visitor who’s likely to spend money. Some traffic will have searched for “passive” terms that only provide people who are never going to spend anything (by adding keyword suffixes like “free”).
Make sure you only drive well-motivated and targeted traffic to your funnel and optimize your site to their specific needs and requirements.
3. Benefits are not explained clearly
You can’t expect people to know why an offer is for them unless you explain the benefits as clearly as possible. If that means spelling it out for them – then do it. Far too many marketers simply assume people will know why an offer or product is right for them without spelling out the benefits and reasons for acting now.
4. Offer isn’t time-sensitive
As we’ve just touched on, if you don’t make it important that people act away, they’ll be more likely to click away. And that means they might forget and never come back, even if the originally liked your offer. Give time-sensitive special offers, countdown clocks and reasons to act immediately rather than think about things for a while.
5. Offer is too expensive
If you haven’t priced your offer correctly, you could lose out. Don’t be greedy, and make sure you’ve got the best price point for your business.
6. Alternatives not tested
You can’t simply pick a layout and sales copy and assume it works best for your conversion rates unless you’ve tested alternatives. Run simple A/B tests to find out for sure.
7. Incorrect pop-up usage
There’s a fine line to tread with popups, and you need to be careful with them. Too many will turn people away, but there’s still a time and a place for a well-picked popup. Try exit popups instead of entry ones as a last-ditched attempt to win someone over. When combined with a time-sensitive offer, this could do the trick.