6 Ways Startups Can Build Customer Loyalty

Customer loyalty matters for businesses, more so for startups because this is where your growth journey starts. Building loyalty for your brand can take you close to your targets faster than you think. It enables you to beat the competition and move ahead in the race. A loyal customer base, in fact, can serve as the foundation for your startup. It boosts sustenance, stability, and growth, all of which are critical for startups to survive in the market. For this reason, you need to focus on customer loyalty as a new business. Here are some ways to build and consolidate it.

Focus on creating superlative experiences

First things first, you need to create superlative experiences for your audience, both in terms of the products and services you deliver. Launch a product that stands apart and has no alternatives in the market. It is a good idea to conduct extensive research before you enter the market or introduce a new product. Highlight your USP so that the customer has good reasons to choose your offering over the others. Don’t confine the good work with customer experiences to the product alone. Provide exceptional services as well so that buyers have no option other than being loyal to your brand.

Be obsessed with quality

As a startup, think beyond just offering something unique to the customers. Be obsessed with quality as well because it will definitely win the loyalty that your brand needs the most during the initial phases. Customers are smart people and judge the product quality right in their first experience. Don’t expect them to stay with your brand even if you provide below-par quality even once. The key lies in giving them the best, every time! Your commitment towards quality definitely brings the trust and appreciation of the audience, which gradually grows and consolidates into customer loyalty.

Incentivize the buyers

Even though you may not have big marketing budgets as a new business, try incentivizing the buyers to win their loyalty. Incentives need not be in cash, they can even be in the form of special offers and coupons. For example, you can give them a registration discount or a referral coupon when they onboard a new customer through a referral. In fact, these forms of incentives make a smart idea for startups because they not only pull the customers but boost your sales as well. Obviously, people will be keen to cash on the offers and coupons that you share as incentives.

Listen to them

Customers crave attention and the more willing you are to listen to them, the more loyal they will be. You can opt for customer feedback surveys to understand their expectations and show that they matter to you. If the budget seems to be a constraint, you can avail all-inclusive customer satisfaction feedback plans to get the best results without spending a fortune. Even if you invest in such tools, you end up saving in the long run because they render valuable insights for your business. You can leverage these insights to improve your products and strategies for matching customer expectations.

Communicate constantly

Another effective way to build customer loyalty for your startup business is to be in touch and stay connected with them. Reach out to them and make them feel special on occasions such as birthdays and anniversaries. Engaging with them is easy if you do it with a human touch, which is something that big brands seldom do. Ask their opinions on new product launches and try implementing their ideas for product improvement. Natural, human connections and interactions build long-term trust and loyalty for your new business.

Reach them at the right channels

A proactive approach wins the game for startups. The idea is to be where the customers are and engage them across all the selling channels. Social media, in particular, is the most important place to be because this is where a majority of customers are. Interacting with them on social media is another good way to stay connected. Similarly, reach them on the mobile channel through regular push notifications. While you connect with them across multiple channels, make sure that you are consistent.

Building customer loyalty for startups is not rocket science, provided that you take the right approach. The prime goal is to prioritize the customers and keep them satisfied, even if this means going the extra mile. It may seem like a hefty investment at the initial stages of the business but you will end up gaining a lot in the long run.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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