Even with the influx of digital media marketing, your website is still a vital piece of your business. It’s where current customers and prospects go to find out more about you and what your business has to offer.
Since you have less than 60 seconds to capture users’ attention on your website, here are four things you need to build a solid website for your new business.
Just about anyone can create a website and promote it through social media. However, it won’t do much if you don’t have a concrete marketing strategy. Take the time to come up with a marketing strategy that benefits both your website and business. Advertising products or services on the website isn’t going to be enough, especially if you’re new to the world of marketing. It may be slow going at first, but with the proper incentive, customers will flock to your site.
For new businesses, extensive advertising may not be in your budget. Not all businesses start off with a massive budget. However, that doesn’t mean you should forego advertising. As expansive as social media is, it won’t be enough to generate an average amount of traffic. You may want to invest in a small portion of advertisements on Facebook or Google Ads where you can tailor your marketing efforts towards your target audience.
Nothing appeals to consumers more than an attractive website. With a unique but easy-to-follow site, people will be more inclined to browse through and see what you have to offer. If you’re not sure where to start with building a website, consult with a domain broker. Domain brokers both buy and sell websites, so they can help you get the domain name that will best draw customers to your business. Often, they will also have resources where you can learn how to build an interesting and interactive site for your customers to visit.
Before you even know it, your new business’ website has reached new heights in terms of traffic. As such, it can be rather difficult trying to maintain such a large number of traffic. Luckily, web analytics can make managing website traffic so much easier.
With the right level of management, you’ll be able to see what’s right and wrong with the site, which leads to modifications. Consumers love businesses who are on top of everything, so be sure to do everything you can to keep your new site up and running.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.