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While reviews on your main website page are a great resource, you must start to maximize the reviews that you have on other reviews websites too.
Your business and brand are defined through the experiences of those who have purchased your services or products and are happy with them.
But, people who haven’t had a great experience are just as likely to have an impact.
There has never been a time in business where it is so important to listen to your customers and act on the feedback than now.
So here are a few reasons you need online reviews, and you should be encouraging them where possible.
Photo by Christin Hume on Unsplash
Sales
You are more likely to see higher sales when you have a range of reviews on your platforms and unbiased review websites.
People search for the experiences of others when they are making purchase decisions. This goes for service packages, B2B, B2C, products, and financial packages.
Researching a purchase decision can be made easier when consumers can carefully research your company.
SEO
Ranking on the first page of search engines isn’t an easy task, and it takes a lot of work. With your brand name on a review website, you will see a bump in local search rankings.
These huge websites are more likely to be high on the search and help you see more traffic. The same as having an active and exciting Facebook page like Timberline Financial helps improve SEO.
Improvement
Feedback from your customers lets you know what you are doing well and what you need to improve. For example, if you have a cluster of reviews that state the price is too high or something is missing from the offer, you have some points that you can improve.
Equally, if you see glowing feedback for the staff or your process, you know you are doing those things well and can improve them further.
Reviews are an incredible source of improvement for your business.
WOM
If you are doing your job as a business, you have to do very little to secure word-of-mouth marketing. It is the gold dust of marketing and what can bring in buyers in droves.
When a customer is so happy with your product, they choose to review it unpromoted, and the review is glowing; it won’t be long before you get new customers.
Once you have those reviews, you can use a widget to host them on your website or use them in your other marketing efforts.
And since they aren’t paid for, they hold more weight than regular reviews.
Want to up the ante on your other marketing? Get The Most Out Of Your Social Media Marketing Strategy
Loyalty and Relationship
You can engage your customers in many ways, and one of that is by taking the time to respond to any reviews left. You can address the issues and rectify the problem.
Customer services can be transparent here, and this puts you in an advantageous position.
Building relationships with customers is one of the best ways to ensure that they return to you time and again. Loyal customers often spend more on average and are likely to recommend you to others – a double whammy and incredibly valuable.
