Why it’s Important to Do That Little Bit More for Customers

Customers are one of the great business enigmas. They are so crucial to your company and your progress for the future. So, you need to do whatever you can to keep them keen and coming back for more. A great way of achieving this is to ensure you do more for your clients. But why does this matter so much, and how can you go about achieving it? Well, read on to find out more, and see how you can benefit from this.

Great Impressions

Business is all about the impressions you make on people and how this affects them. You need to give your customers the best possible impression of you and your company. And the way to do that is to go above and beyond what they would usually deem good service. You have to ensure that you’re presenting them with an experience they can’t ignore. Even little things can leave a lasting impression. For example, restaurants having Ice-O-Matic machines to provide customers with cold drinks. Or a store that offers free parking for its clients. Just small things to cap off what you’ve already done will go a long way and leave a lasting impression.

Secures Repeat Business

Going to extra mile for your customers helps you to ensure you retain their business. See, so many companies these days are obsessed with bringing in new customers. And yet, statistics tell us it’s repeat business that can be the most lucrative. For this reason, it’s important that you do what you can to secure repeat business as much as possible. And, by giving your customers more than they expect you go a long way towards achieving this. You want people to come back and make future purchases, as well as bringing their family and friends. And that’s why you need to focus on the experience you’re giving the customer. You need to give them a service experience that no other business has given them before. If you can do this, they will find it impossible to overlook you, and they won’t be able to stay away!


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Spreads the Word

Word of mouth is one of the most powerful forms of advertising and marketing we have. It can work even more effectively than the best digital marketing campaign. People tell their friends and family about a great business, product or experience. This comes from a source they know and trust, so it’s likely to elicit a positive response from them. That’s what you need to make sure you always try to do that little bit extra for your customers. Give them more than they were expecting from your company. Wow them. Cause them to have an unforgettable experience that they will then go and share with their friends. The better you approach the customer experience the happier your clients will be. And, as a result, they will be more inclined to spread the word and shout from the rooftops how good your business is.

Customers are the lifeblood of your business, and you need to keep them on your side. It’s crucial that you do as much as possible to attract the right clients and secure repeat business. It’s so important to go that extra mile to wow your customers and develop a great business reputation.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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