Top Strategies for Retaining Customers

attract customerUtilizing proper marketing strategies to attract new customers is only half the battle when it comes to growing your business. If you want to make sure your company continues to steadily experience increased sales, then you need to learn customer retention strategies that will help you to keep your existing customer base. Here are a few of the top strategies you may want to utilize in order to keep the customers you currently have:

1. Become a Company of Experts

Consumer confidence is based largely on the expertise of the company from which they are purchasing goods or services. If you want to retain customers, you need to make sure that all of your employees are experts in their fields. This includes customer service representatives, who should be highly trained in the various workings of the company and should be able to answer common customer questions without hesitation.

If your customer service team is not very familiar with your products and services, then you need to develop a training program that will give them the knowledge and confidence they need to ease customer concerns and improve customer relations.

2. Target Your Customers in Advertising

Every business knows that it is important to attract new business with effective advertising, but it is just as important to target existing consumers with advertising in order to keep earning their business. Email marketing is an effective way to retain customer interest in your products and services in a way that feels more personal than some other forms of advertising.

3. Manage Customer Expectations

It may be tempting to draw customers in by over-promising, but doing so is a sure way to lose consumer confidence. In order to keep your clients happy and impressed with your company, you should aim to under-promise and over-deliver.

For example, customers will undoubtedly be upset if you promise two-day shipping but they receive 7-day shipping. On the other hand, those same customers will be happy if you promise 10-day shipping and they receive 7-day shipping. The difference between a happy client and an angry client is largely based upon how well you manage customer expectations.

4. Welcome Customer Feedback

Customers will be more likely to become loyal to your business if they feel like their voice matters. Send out surveys or invite customers to submit their advice to you online and you will help them to feel like a valuable part of your corporate family. In addition to encouraging feedback, be proactive with your customers! Constantly search for ways to improve your business model as opposed to waiting to hear about problems.

When it comes to retaining customers, it is important to make sure you encourage consumer confidence by hiring experts, using targeted advertising methods, managing customer expectations, and encouraging your clients to offer their feedback regarding your products or services.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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