Use Winter To Boost Your Business

The wintertime can be tough for businesses. Many people start cutting back to make up for the costs of fuel, while others focus on only buying gifts, which can leave many businesses struggling through the winters. However, quieter periods can make a huge impact, so when spring comes, you are bigger and better than ever. 

Look at everything as an opportunity, and it will be. 

Photo by Adeolu Eletu on Unsplash


There is no better time to explore new services and additions than in quiet periods. It doesn’t mean you should rush to launch it, but rather take some time to explore all the options. If you sit back and look at how the winter is playing out and what the most purchased services are, prepare some extra around those for the following year. 

Coming Soon

While you might now have your new services, spaces, or goods available yet, you can showcase everything you have done and everything that is coming up. Double down on the communication between you and your customers. Use the time to find more customers who might be interested in what you do the following year. 


Any type of construction in the summer months can be a nightmare when your business is booming and busy. But the winter months can be ideal for a lot of build projects; depending on what you need; you might be looking for answers to things like can polebarns be built in the winter? Do outbuildings make good meeting spaces? And so on. Expanding your business physically rather than just in terms of products can be done with ease over the quiet winter months. 

Social Media 

Suppose this year hasn’t been your year when it comes to social media; the quiet period over the winter and give you that space to plan your entire 12 months and go off with a bang. Plan all of your campaigns, look at your product releases, and start creating a plan. 

What is it that you want to say to your customers and followers? What is most important to you? Remember that the most successful social media isn’t all out sales. Instead, it is a mix of content. Interview members of your team, answer questions yourself and talk about the products, the journey, the company, and more. 

Set up your calendar so that you know what you are posting and when then find an auto-posting software that can manage it for you. 

New Year’s Resolutions 

What is it that people might want to do in the following year that you can be around for? What services do you offer that can help? Do you have a product that will make certain new years resolutions easy? 

If you are purely B2B, there is no finer time to network and find out about the company’s goals for the following year. Wintertime can be a period of doing, but it might not look as busy as the other months of the year. 

If you haven’t been networking much this year, here is a reminder of why you should be: Why Your Business Needs To Be Part Of The Community

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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