Attracting attention is one of the biggest challenges for business owners. Competition is fierce, and it can be tough to set your brand apart. If you’re launching a company, or you’re keen to expand your client base and supercharge sales, here are some tips to help you turn heads and get people talking.
Social media is a fantastic platform for connecting with friends and family, but it also offers incredible opportunities for businesses to expand their client base, raise brand awareness and build strong, long-lasting relationships with customers. If you don’t already have profiles and accounts, now is the time to start capitalizing on the popularity and reach of social networks. Choose platforms and apps that are popular among your target demographic and drum up interest in your brand by encouraging followers to share and like your posts, use hashtags and enter competitions and giveaways. You can increase numbers quickly by offering access to promotions, sales and prizes by sharing posts and tagging others, or using influencers with an established following to promote products and services. Use analytics to monitor and analyze the impact of different types of posts and involve your followers. Respond to comments and ask for ideas and suggestions for content going forward.
Working with experts
Many entrepreneurs and business owners don’t have expertise in marketing and sales. If you don’t have an in-house team or employees with experience, it’s wise to consider working with experts from agencies like Sureshot. If you have experts in your corner, you can reap the rewards of tailored, streamlined multi-channel marketing campaigns, which are designed to create leads among target customers. By outsourcing marketing, you can also free up time for your employees to focus on the jobs that match their skill set.
Enhancing your brand image
Did you know that over 70% of consumers now look to buy from brands that align with their values? Brand image is increasingly important. Protect your reputation and ensure that customers have a positive perception of your brand. Support causes that complement your core values, look after your employees and customers, and engage with clients to gather ideas about initiatives and programmes they would like to donate to or invest in. From planting trees and donating to a charity to sponsoring an event or working with local schools, shelters or community projects, there are numerous ways to do your bit.
Reviews and ratings
More than 90% of us now check online reviews before we make a purchase or get in touch with a company. If you’re looking to increase sales and attract new customers, it’s an excellent idea to work on improving your rating and getting more reviews. Encourage your customers to leave feedback and review your business online, and incentivize referrals and recommendations. If you have an excellent score, this could make the difference between a customer choosing your brand over a rival.
It can be difficult to attract attention when you are competing against a host of other businesses and brands. If you are on a mission to send sales skyrocketing, take these tips on board to create a buzz around your brand.