5 SEO Tips to Promote your Business Online

Want to increase ranking in search engines? Here are 5 SEO tips to promote your business online.

  1. Guest posting to get backlinks

One of the best ways to get backlinks is by placing guest posts on well-known sites with lots of reader traffic. This will help improve your own traffic while also boosting your brand recognition. The opinions of experts from all fields are deeply appreciated, and by sharing your real estate insights, you can show prospective clients that you’re a company they can trust. Consider posting not only in realty-related blogs, but also in related fields like travel and lifestyle.

  1. General link building strategies

The main strategy behind link-building is to get as many links as possible organically – as opposed to doing so in a forced or obviously calculated manner. Links from bad sites or sites created specifically for trade links can actually have the reverse effect, so it’s important to always check the trust and spam indicators of a domain before attempting to get your link published there; to do this, use moz.com, ahrefs.com and similarweb.com. You could also find a marketing company that specialises in your field such as healthcare communications.

  1. The importance of using H1, H2, H3 etc. in articles

Well-structured articles simply work better. Using a correct and understandable text structuring optimized for promoted queries will not only help tell the search engine that your text answers users’ questions; it will also help readers navigate and find the information they need. That’s why you need to use the headers H1 and situationally H2-H6. This should be taken into account both in articles and for texts on pages about locations and types of real estate. Don’t forget to mark-up lists and quotes.

  1. Page speed importance desktop/mobile w/ stats

According to one of the largest statistics services, KISSMETRICS, 40% of people abandon a website that takes more than 3 seconds to load; a 1 second delay in page response can result in a 7% reduction in conversions.

According to another big statistics service, Statcounter, since 2016 more websites are now loaded on smartphones and tablets than on desktop computers and with Google’s new mobile-first index, it’s now a must to have a mobile version of your website to get results.

You should check out your competitors’ speed using Google PageSpeed tools and make sure that your website desktop and mobile site performance beats theirs.

  1. Getting individual IDX listings to rank

The proportion of users looking for real estate from mobile devices is growing from year to year. If you have not considered optimizing the resource for mobile devices, now is the time to do it! In the mobile version it is important to do several things:

— make convenient and intuitive navigation,

— organize the correct display of important information about the objects,

— provide an opportunity to leave an application for the selection or purchase of real estate.

A visitor who cannot find the necessary information, or who will not be comfortable using catalogues of objects is unlikely to become your client.

A large number of IDX plugins are currently being developed that can be installed on the site and configured in a way that will be convenient for you and visitors. It’s hard to single out the single best plugin. For sites using the WordPress system, you might consider the IDX Realty PRO plug-in. It has a large number of options for displaying directories and filters. It can easily be customized so that it succinctly fits into the design of your resource.

If you do not like this plugin, you can always try different plug-ins and choose the one that suits you perfectly!



Alexey Mihalenko – SEO Manager for overseas property broker Tranio.com

Website: https://tranio.com/

Facebook: https://www.facebook.com/TranioOverseasProperty/

Twitter: https://twitter.com/TranioCom

LinkedIn: https://www.linkedin.com/company/9485718

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Entrepreneur-Resources.net is happy to provide guest posting opportunities for small business owners. This article was created by one of our contributors.

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