How to Safeguard Your Business Investment

liability-insurance-smlIn some respects, a strong and competitive business climate can pose challenges to small and medium sized entities. Not only can reports of a prosperous economy create complacency among less proactive entrepreneurs, for example, but the intensified levels of competition can also force companies to compete for a smaller share of a larger market. This means that businesses should be careful when looking to scale their venture quickly, as it is important for them to first consolidate their foundations before aggressively pursuing growth.


How to Protect your Business Capital in 3 Easy Steps

Ultimately, the best way to consolidate is to ensure that your investment and business capital is adequately protected. This means that your business will be unharmed by a sudden decline in the market, while it will also remain strong in the face of new competition. Consider the following methods of achieving this: –


  1. Invest in Viable Insurance Products

When it comes to protecting an existing venture and the capital that has been invested into its development, insurance is arguably your most potent weapon. Thanks to innovation in the market and the forward-thinking nature of industry experts such as Catlin, it is now possible to purchase a host of purposeful financial products including professional liability insurance and more unusual example. Comprehensive insurance coverage that includes multiple facets will provide the best possible protection for your business, from its everyday operations to the health and safety of employees.


  1. Invest in ‘Mission-critical’ Projects

You can also adopt a proactive approach to safeguarding your business capital, by making strategic investments that can translate into direct returns. There are certain aspects of your venture that are ‘mission-critical’, for example, which means that they will have a direct impact on the ultimate success or failure of your business. By prioritising these and investing in them wisely, you can drive long-term success while also building from an established foundation.


  1. Create Contingency and Diversification Plans

The term ‘Plan B’ is often used in business, especially when a particular product, service or revenue stream is failing to deliver its estimated returns. Whenever you invest in mission-critical elements such as product development or service delivery, you must be prepared that your strategies may fail and place your business at the risk of incurring a loss. This represents proactive rather than negative thinking, as it compels you to create contingency plans that can be implemented as a way of changing course and minimising loss.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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