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If you want your business to stand out, what you need is an awesome website. There’s lots of competition out there, and so you can’t afford for your site to be second-best. To create a website that drives business success, focus on these five key areas.
1 . Amazing content
If you want to build a great website, what you need is amazing content. Create a killer blog, with plenty of engaging articles. Include videos, as these are a fantastic way to drive conversions. When you’re creating your content make sure that you focus on SEO strategies. Perform plenty of competitor research so that your content stands out. Designing amazing content is about thinking outside of the box and representing the values of your audience.
2. Attractive design work
If you’re keen to drive the business success you’ll need an attractive website. You’ll need to use the best landing page builders, and think carefully about your graphics. It’s advisable to work with a graphic designer, to help you enhance the quality of your site. Create authentic images and videos, instead of relying on stock images.
Studies show that web users judge your brand by the quality of your website. If your website doesn’t have a professional look you’ll likely lose customers. Your website should be easy on the eyes, so remember to balance both white space and color.
3. Customer service
If you want to grow your business you’ve got to think carefully about customer service. To enhance the service of your site, consider adding chatbots. These tools can help you to respond to customer queries 24/7. You’ll put less pressure on your sales staff, plus you can use chatbots to gather customer data. There are lots of other advantages of using chatbots including:
- Chatbots can help to boost your sales.
- They are easily scalable and inexpensive.
- You can use them to distribute customer surveys.
- Many customers prefer conversing with brands on messaging chat.
4. Built for speed
Studies show that customers are quick to bounce if a site doesn’t load fast enough! To ensure that customers stick around you must optimize your page speed. Make sure that you check out Google Page Speed Insights. Here you can check what our current page speed is, and get tips on making it faster.
5. Site analytics
To improve your website try using heat mapping tools. These tools can help you to get useful insights into user data. A few examples of heat mapping software tools include Crazy Egg and Mouse Flow. Using the right software you can access powerful analytics to boost the performance of your website.
Using these five simple tips you’ll soon improve your business website. Your website is the hub of your company, so you must create a high quality site. It’s best to keep up with the latest web design trends, to keep on driving your business forward.
