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Content marketing is here to stay, so it is a bit odd that many business to business organizations are so reluctant to embrace it. Many of these companies seem to think that this kind of marketing is for commercial companies who sell to the general public rather than them, but in thinking like this, they are missing out on a serious opportunity to get their name out there and make some serious sales.
If you run a B2B company, here are some very good reasons why you should be using content marketing, too:
More People Will Find You
Just because you’re selling some obscure component like reciprocating compressor parts or pocket molecular sensors doesn’t mean that your content won’t bring in readers. In fact, the very people who would be interested in buying your products are undoubtedly scouring the internet for the best source of them, and if you have lots of well -written content relating to your industry, they are more likely to come across you and choose you as their supplier, than they are the competition.
It’s More Affordable
Traditionally B2B companies have marketed themselves at trade shows and events, and these are for sure very lucrative places for finding new clients whom you can supply. However, attending a trade show can be pretty expensive when you take into account your time/ the time of your staff, travel, accommodation, booths and everything else that goes with it.
When you advertise on the internet, whether with written content, a video or pictures, it is obviously much cheaper, and you can generate a similar amount of leads. So, although you should probably attend a few of the better trade shows, it’s easy to see how replacing a lot of that stuff with the generation of regular content online could be beneficial.
It Shows Your Authority
If, as an entrepreneur, you are able to create high-quality, informative content in your industry on a regular basis, it will eventually set you up as an authority on the subject. When you are an authority, other businesses in the industry will naturally flock to you, and you will effortlessly be able to sell them your stuff.
Build Your Brand
You might think that brand isn’t the most important factor in the B2B sector. But the fact is a company that has a strong and reliable image is always going to be more sought after than one that doesn’t have much of a brand at all, and writing content, whether only our own website, a blog or social media. Is a great way of building your brand, providing you keep it consistent.
It Brings New Markets
You might be doing a great trade with a handful of companies, and you might generate a few more leads every year at the trade shows, but when you start producing content and putting it online, you open up your business to the world.
Literally, anyone anywhere in the world with an internet connection can find you, research you, see what you know and make the decision to have you supply them. That is why content marketing is so powerful.
