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Your business signage is important. It’s how you seize the interest of customers before they walk through your door. It’s also a way to dress up the exterior of your company and make it look visually impressive and exciting. But is your business signage doing its job and, what can you do to improve the situation? Here are a few suggestions that should help you tackle this problem and discover whether anything needs changing at all.
Low Levels Of Foot Traffic
If you aren’t getting enough foot traffic to your business, you can all but guarantee signage is a problem. Particularly if you are now quite happy with your online business marketing campaign. It’s possible that customers know exactly where your business is but poor signage is turning them away. You have to remember that the exterior of the building is the first impression they get of your company. If it looks terrible, then there’s no reason for them to head on inside. Instead, they might just go in search of another nearby store. Alternatively, your signage might not even be getting customers where they need to be. If it’s particularly poor, they may not even know your building is a business.
Increased Competition
You might think that choosing a highly populated area for your business is a guaranteed win. Don’t be so sure about that though because usually what happens is a couple of businesses in the area get all the demand. The rest are left with the scraps, and it’s all about that marketing push. You may need bigger, badder marketing materials to even stay in the game. Most business owners are put off adding new signage to their building because it often requires rope access. This can be dangerous, but there are plenty of skilled service teams that can set up the new signs for you.
Wear And Tear
Maybe the messages around and on the exterior of your business would be great if they weren’t so worn down. If you’ve had your signs for a while and they aren’t made of the best material there’s a chance they’ve started to fade. They might even be rusting, and this creates a bad impression of your business. That’s why you should be replacing them when they get to this stage. Do this, and you can make your company look new, fresh and exciting. It’s precisely what your customers need to see.
No Imagination
Finally, the signs around and on your building need to be creative. They can’t just be the title of your business. They need a little more oomph behind them that really captures the eye of the audience. For instance, you can have a wall decal. This can be a massive display of one image that says a lot about your company and what you can offer. It’s also the perfect way of making sure that your company stands out from the crowd and looks absolutely fantastic.
We hope you see now how important your signage is and the ways you can improve it.
Great post! Your last point is especially vital to keep in mind for business owners; I’ve seen too many companies go under because their signs simply consisted of huge, white lettering with no logo or other creative aspect.
I love that you mention the sign should be one that captures the eye of the consumer. At times, people can miss this simple point, and their message or brand is never truly captured. Thanks for sharing!
I definitely think that having a signage in a business is a good thing. People or customers first look at your signage before looking up to your menu or your services. Having a signage catches the eyes of the people or your possible customers. I agree that you have to be creative when it comes to designing your signage. That defines your business, right? everyone should read this post. Thanks!
signs are everywhere from roads to mall and the the best thnigs about them they are good for growning our business up. cheers
This is some really good information about signage for your business. It is good to know that you should think about the wear and tear of the sign. It might be smart to get it made out of a sturdy material.
This is some really good information about business signs. I like that you pointed out that it would be smart to have some signs around the high foot traffic areas. That does seem like a very good thing to know if you are trying to market a business.
I so love this post and good information here. I appreciate your efforts for writing such a post which consist of all the relevant info about the topic. Having read this I thought it was very enlightening. Thanks for sharing valuable information and it such a very helpful for me. Keep it up.
I like the fact that having bad signage can change everything. Bad placement of bad signage is a huge factor as well. Hence, it will need some help from a business sign installation service. If ever, we would appreciate it if someone helps us fix this huge tarp outside our yard, we would appreciate it.
I just recently started operating a resto-bar, and since it’s just new, I would like it to have an eye-catching sign. I agree with you that effective signage can help a business stand out in a high populated area. I’ll also keep in mind to choose materials with the best quality so it won’t easily wear out.
Posters and signage are the perfect way to gain brand visibility and make your business the centre of attention. Whether your preference is a great poster, banner, sticker, window decal, signage or all of the above – you have a cost-effective way for your business to get noticed.