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A children’s entertainment business has the potential to be a great start-up opportunity; and it can hit the ground running with minor investment. If you have an abundance of creativity and a knack with children then this could be the business for you. To make a kids party business successful you will need to figure out a niche in the market and a method of promoting yourself. You will also need to know the legal requirements involved in working with children.
Stop Clowning Around
Having a unique selling point will help you stand out in the children’s entertainment business. Parents have a plethora of clowns and magicians to choose from when it comes to their kid’s party so try to think of something original.
Think about what you do that entertains children in your family. Skills such as sport, music, science and dance can all be developed into an entertaining show for children. Also consider what is popular with children just now and adapt your act to suit by incorporating ideas from music, cartoons, films or books that are popular with kids.
Sell Yourself
When you begin to market your children’s party business you should focus your attention on your local community first. This will give you a smaller area to cover but also allow news about your business to spread quickly.
One good tactic to generate interest is to perform free shows at youth centres. By performing some free shows you will generate a local buzz through word of mouth from the children and parents in attendance. You should also let the local press know about any free shows you are doing as they are likely to print an article on something that benefits the community – again giving you strong local publicity.
Setting up a website is also a good idea as it gives you another avenue with which to promote your business. Websites can be created quite easily these days using websites like WordPress. Always make sure your contact and bookings details are easy to find on your site and that it isn’t cluttered with too much extraneous information.
When you have a website you should contribute content to other relevant sites that are also based within your community; always remembering to link back to your site. That said, make sure the content you are creating for other sites is useful and worthwhile – you don’t want a reputation as a spammer!
Legal Requirements
Background checks are essential if you are working with children. In both the USA and the UK you will not get any work unless you go through a criminal record background check and get the certificate to prove you have. These checks are in place to make sure you are a fit and proper person to work around kids.
Kevin Ball writes about small business. Kevin was inspired to write this article after working with Science Boffins; a company that develop kids party ideas with a science theme. This company have transformed from one person’s idea into a nationwide business in the UK. This shows the potential of children’s entertainment as a business opportunity.
