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The use of video content as a marketing approach can be extremely beneficial in a variety of ways. When it comes to video marketing, as with all marketing activities, having a clear understanding of what you want to express and what you aim to achieve is essential. Video production has grown significantly more affordable in recent years, allowing SMEs without mega budgets to take advantage of it. However, like with any investment, it is critical to be able to demonstrate a return on investment.
Video material is beneficial to your SEO strategy
Having video content on your website helps your brand to rank higher in search engines. Google favours relevant video content, so if you are wanting to enhance your organic search rankings, including video updates in addition to a regular blog schedule can be a wonderful method to do this. Like all material created to improve your search engine ranking, it should be relevant to the keywords you are targeting and beneficial to your target audience. A film displaying the technical brilliance of a new product may not be as compelling as seeing the product in action or demonstrating key selling aspects, for example, in a live setting. Think about what would be fascinating to your viewers as well as what will get you the outcomes you want when you are defining the objectives and restrictions for your video.
Video content has the potential to increase social sharing and visibility
Video clips of a few seconds duration are popular on social networking platforms. While a well-written blog can do wonders for your SEO, help you establish yourself as an industry authority, and increase your PR potential, video is much more likely to be shared across social media platforms than written content. This enables you to expand your reach through trackable channels while simultaneously increasing website traffic. In order to appeal to social sharers, the video should be brief and to the point, and it should include written subtitles or headings to ensure that the content is conveyed even if the video is not being watched with sound.
Have you ever noticed how videos always appear near the top of your social media feeds? In fact, social media platforms deliberately support and promote video material more favourably than static content in their algorithms, which determine who sees what and who does not. In other words, not only is video content more likely to be shared, but it is also more likely to be viewed in its entirety.
Video can help to build trust in your brand
Video can be an excellent tool for establishing trust in your company and its employees. In this case, working with a competent team to have the video produced is imperative. Although we all have the ability to record video immediately from our smartphones, this does not necessarily give the best first impression on potential customers in your business.
Professional production from somewhere like two giraffes video production will ensure that the video is well lit and that the sound is clear, but it will also ensure that it is well-presented as well. The ability to receive guidance on how to frame the video, what to say, and how to say it can all be really beneficial.
