Why Is WordPress So Good For Online Marketing?

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You might not know it, but WordPress powers an estimated 455 million websites around the world. That’s just over one-quarter of all live websites across the Internet! As you can probably deduce, WordPress is a popular platform to use for building all kinds of websites.

Some people use WordPress for blogging, of course, but it has grown into a popular CMS (content management system) for business, e-commerce, and other purposes. There are many reasons why WordPress has fast become the top CMS solution.

For example, it’s simple to set up and structure according to your needs. It’s also possible to give multiple users access to it, which is handy if you’ve got a large organization and have people in charge of specific areas like marketing and sales.

One of the top reasons businesses and organizations use WordPress is because it offers so much marketing potential. Here’s why:

WordPress Is Free

Let’s face it: you can’t realistically carry out all your marketing on a shoestring budget. There will be times where you have to spend a lot of money to get the best return on your investment.

But, wouldn’t it be nice if some marketing components didn’t cost you a penny? Thankfully, WordPress is entirely free of charge to download, use, and customize to your specific requirements.

The only time WordPress might cost you money is if you purchase a premium plugin or theme from a third-party developer.

Anyone Can Set Up WordPress

Another reason why WordPress has become so popular in the marketing world is because virtually anyone can set it up. When you pay for a web host each month, you’ll likely find that they offer several online software solutions that you can install with just a few clicks.

WordPress is one of them, and often all you’ll need to do is supply a few simple details like your domain name, email address, and a password for your admin account. However, if you had to install WordPress manually, the setup process only takes five minutes.

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It Has Built-In SEO Out Of The Box

You probably already know that if you want to increase your website traffic, you will need to perform some SEO (search engine optimization) techniques on your website to achieve the best results.

In its standard form, WordPress offers a ton of SEO options and optimizations that you can carry out with ease. For instance, you can specify the URLs of each page or blog post on your site and include other options such as category and tag title names.

It Offers Tons Of Customization Options

When you build a new website, you want it to look perfect, and the last thing you want is your online home to look similar to hundreds or even thousands of other websites. With that in mind, WordPress makes it easy to make your site unique.

You’ve got access to thousands of brilliant themes, all of which are free to install and customize. Moreover, you can also download and install free plugins that help you tweak the look and feel of your website further.

It Works On Mobile Devices

Around half of all Internet traffic originates from mobile devices like smartphones or tablets. As you can appreciate, it makes sense from a marketing perspective to ensure that your website works on all mobile and desktop devices.

Another advantage of using WordPress for boosting your marketing efforts is that it works well on mobile devices. Most of the free and premium themes you can use on WordPress boast responsive designs, meaning that they automatically adjust to different screen sizes.

Constant Updates And Maintenance

One of the concerns you might have about using a third-party CMS like WordPress is security. How safe is the platform, and is there any risk of your data getting into the wrong hands – especially if you have an integration to a proprietary backend database?

Security isn’t something you need to worry about with WordPress because it gets constantly updated by an army of developers. Whenever a user reports a security issue with WordPress, it gets addressed and the fix provided in the next update.

What’s more, all WordPress updates can happen automatically via your web host or with the click of a mouse button in the admin area.

It’s Great For Social Media

You want a website that works well on social media. After all, social shares are important for online marketing! Luckily, WordPress is great for social networks like Facebook and Twitter.

Whenever you share a link from a WordPress website on social media, it correctly displays the page’s featured image, title, and description. When you use WordPress, your social shares will appear correctly and lead to higher click-through rates compared to other CMSs. 

Google Analytics Works Well With It

Most businesses, organizations, and online marketers use Google Analytics for several reasons. Firstly, it’s free to use, and secondly, it offers many reporting options and customizations.

If you’re a Google Analytics user, you’ll find it easy to use it with a WordPress-based website. Google even created a WordPress plugin that connects directly to your Google account, making it even easier to integrate Google Analytics with your WordPress website.

As you probably know, you can create several user accounts with Google Analytics to manage specific websites. All those benefits are a welcome boon for online marketers and businesses and organizations alike.

It’s Works For All Types Of Websites

One final reason why WordPress is an excellent choice for online marketing is that it works well for all types of websites.

For example, WordPress has excellent SEO and online marketing potential for blogs, standard business websites, and e-commerce solutions powered by the CMS. It’s even brilliant for landing page websites or sites with standard content and specific landing pages.

Some people even use WordPress to create portfolio websites for photography and videography. You might think that the content on such sites isn’t that great for online marketing. However, WordPress is still useful for SEO, even for such content!