6 Things to Consider When Choosing a Printing Company

Printing is very instrumental in company branding and marketing communications. Anything that bears your business name should look professional to portray expertise.

For this reason, a printing company must be able to print copies that will give a positive impression to your target audience.

Not all printing companies have the ability to print top-notch copies. Local printing company PrintingProgress offers professional printing services, and advises that you should consider the following when choosing a printing company.

  1. Check Quality of Printed Samples

A printing company can promise you excellent services and end up doing shoddy work. Work samples will tell you whether the company is useful to you or not. Most companies have samples placed on their website. You can have a look at them but don’t be enticed with just online samples. Head to their local store and have a look at their actual hard copy samples.

Check on colour consistency and quality of the final printed copies. If the quality is unmatched, you can go ahead and give them an order.

Modern printing technology can lead to the production of top quality printed copies. If you see advanced digital printing machines, you should know the company is serious and reliable.

  1. Can They Deliver What You Are Looking for?

Business cards, booklets, flyers, newsletters, magnets, and stickers are some of the products that printing companies provide to clients. Some companies can make even billboards. Depending on what you want, ask the company if it can specifically print what you are looking for.

If the samples please you, you can go ahead and hire them. Be sure that your copies will be top quality and printed within your required time frame at  a good cost. Workers must check over the design before it goes to the printing stage. You wouldn’t like 5,000 printed copies with typos on them.

  1. Level of Customer Service and Communication

A company that listens to your requirements and communicates frequently is the best one to work with. If your requirements are well-followed, the company will be able to produce copies that match your expectations. Part of the professional service is to be informed on work progress so that you know when to expect your copies.

  1. Does It Have a Positive Reputation?

A company that is positively reviewed by its previous clients can be relied on. Such a company has a priority of producing exactly what the clients are looking for. The credibility and trustworthiness of a printing company are reflected by the reviews. So if reviews are positive, hire that company.

  1. Pricing

The cost and specific type of your company’s printed materials can help you determine your expected ROI (Return on Investment). Before you hire any specific company, try to establish the specific factors that tend to go into the pricing of the printing project.

In case you are getting several bids from different printing companies, ensure that it’s an apples-to-apples comparison. Choose a printing service provider offering top quality services at an affordable price. Always be careful not to choose a company offering poor printing services just because their services are cheap.

  1. Reputation

Perform extensive research on the specific company you want to hire and ensure that you understand their reputation. You can also check reviews left by their previous clients. You can get such reviews from different business listing services.

Take your time and find the best company that will serve you well. Your printed copies portray the image of your business so they should be top quality to create an outstanding impression.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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  1. When choosing a company for printing labels, it makes a lot of sense that you say to look at their samples and previous work. This way you can get an idea of the quality of their service as well as the vibrancy of the colors that they use. My husband is thinking about getting new labels for some of his company’s products and I will make sure to share this information with him.

    • Definitely! What you see online is not always going to look like the final product. Some companies will even send out an entire sample book with paper, different treatments and fonts to make sure you’re confident in their product quality.

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