Why You Should Update Your Commercial Building’s Exterior

Have you ever walked by a business building and wondered why it looks so old and worn? Or how about why the front looks so boring and messy? We often pay a lot of attention to how commercial buildings look from the outside, so as a business owner with a building, it’s important to remember that. The outside of your business building is the first thing your customers will see that represents your company. It’s important to keep it looking good. Read on to find out more. 

Photo by 500photos.com

You Can Improve Foot Traffic 

If you want people to come into your premises, curb appeal should be your top priority. The most important thing for stores, restaurants, and salons, for example, is foot traffic. But every storefront business depends on people coming in and out in some way.

One way to tell if you need an upgrade is to count how many people come and go. Why is it important to count how many people walk by? The number of people who walk into your building is a way to find out how happy people are with the way it looks. If the outside of your business needs work, you’ll see a drop in foot traffic because people won’t think your business is somewhere they want to go and spend their money. 

It’s Better For Your Employees

Although making the outside of your building look better is good for your customers and will, hopefully, encourage them to spend more money with you (or any money at all), it’s also good for your employees. 

Coming to work every day in a run-down or neglected building is not good for morale. It might even make people less productive because if you’re not interested enough in the company to make the building look attractive, why should they be interested in what they are doing for you?

A well-maintained building will help people feel proud of where they work and want to do more. Also, if you have a lawn area or outside garden space, this could be an ideal spot for employees to get some fresh air and take a break when they need one, so keeping this looking good with help from a commercial lawn care company is crucial. 

It Could Help You Get Ahead Of Your Competition 

You might need to make improvements to your building if you have new competitors or if your old competitors come up with new ways to get customers, like a new look on the outside of their building. In the business world, there will always be competition and keeping up with yours is essential

It is also important to make sure that your business is never left behind. Keep in mind that if a competitor’s building looks newer than yours, they may get more customers than you. You can’t forget to watch out for the commercial buildings around you, either. If the businesses around yours decided to improve their buildings, yours would look old and run-down compared to others. So, you need to keep the outside of your building clean and fresh.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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