Top Tips in the Run-Up to Launch Day

No matter how you’re funding your startup, the weeks and days leading up to launch day are of vital importance. Planning your funding options, hiring staff, preparing your premises, and making sure that everything is ready for launch day can take a lot of time. Although you have some clear priorities to attend to during the last weeks of your startup preparation, it’s worth noting that you have some additional options to consider when it comes to in-house marketing. This is a much-undervalued element of business management, but it can make all the difference between looking professional or looking like an amateur. When it comes to your business premises, here are the best options to look at to make your business look as professional as possible.

Remember the exterior

Your premises are often the first thing that people see of your business. Passing trade is as important as ever, no matter your startup sector, and promoting your brand so that it’s visible to passing traffic is a marketing opportunity that should not be dismissed. Simple solutions are available, with customized banners a useful addition to your exterior decoration. Not only do banners allow you to convey your logo, slogan and branding colors to passing footfall, they also make you far easier to find. You can even frame your doorways with some eye-catching flags that will only add to the effect.

First impressions count

If potential customers are enticed through your doors and are then greeted by a scruffy table and chairs and some worn carpet, any goodwill you might have accumulated so far will probably be negated. That’s why your branding has to extend from the outside and throughout the interior. This used to mean extensive decoration and potentially even hiring decorators. This is no longer the case, and with the wide variety of display options available from New York Banner Stands, like literature displays, customizable covers for tables, and even printed backwall displays that can hide even the most horrific of interior walls, your startup will benefit greatly from this useful and cost-effective solution.

Going out and about

There are many reasons why you might want to take your promotional material out. Whether it’s trade shows, employment fairs, or community events, having a presence at alternate venues is a great way of getting your name out there and attracting more customers. No matter your sector, attending these kind of events is invaluable, and you will benefit from making the most of your impact. Take display stands with you and make sure that you are giving memorable business cards to those that seem like potential future customers.

There’s so much marketing advice available for startups that it can be hard to differentiate between good and bad advice. However, the majority of the modern day marketing handbook is very focused on online marketing. While you should be using every avenue of opportunity to promote your startup, never forget that your physical marketing is as important as your Facebook follower numbers, and may end up providing you with more loyal customers.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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