The Creative Solution Of Outsourcing – Without Sacrificing Quality


Every business in the world at least considers outsourcing at some point or another. The thing with outsourcing is that it is a genuinely useful technique which often saves time and money. Business owners are afraid to do it, because they are worried that it will result in poorer work or negative consequences for the customer. Fortunately, there are ways to ensure that this never happens. If you are considering outsourcing, then take a look at the following. Here are some key things to remember if you want to make the most of outsourcing, without sacrificing quality in your business.

Only Outsource If It Doesn’t Touch The Customer

One golden rule is to only outsource something if it is not going to affect the customer in any way. As long as you are following this, it is likely that your outsourcing will only be a force for good within your business. Often, businesses make the mistake of outsourcing something customer-facing. This is not always a good idea, as it could mean that your customer feels like you don’t care about them. Instead, first outsource those tasks which have nothing to do with the customer, and are unlikely to affect them. For example, you could outsource your IT support, as this does not affect the customer. It will still, however, prove to be useful for the business – so it is a safe bet. Take a look at for an example of this kind of outsourcing.

Shop Around Before You Settle

Of course, we all know that there are a huge number of potential suppliers of this work. When you are considering outsourcing, you need to know how to vet these companies. It goes without saying that you want to end up with a company whom you can trust – but how do you know you can trust them? The answer is to take your time shopping around before you settle on any one. If necessary, take a look at any reviews or testimonials there might be of the company. It is a good idea to do this not just on their own website, but elsewhere as well. You want to try and end up with a relatively fair idea of how they function as a business. Remember: you will be placing your business (or part of it) in their hands. It is really important that you are happy with your decision. Otherwise, it might mean that you have to change it again further down the line. It is best to avoid this hassle if you can help it.

If You Can Do It Better, Keep Hold Of It

A good rule to follow is that you should only outsource something if it can be done better elsewhere. If your accounting is poor, then getting an external firm to do it makes sense. But you should be careful not to outsource that which you excel at. For example, you should probably keep hold of the work of developing your own products. When it is the very thing that your business exists for, then you want to keep hold of it. Giving this kind of work away to an outsourcing firm might result in it being poorer. This is not what you want, so avoid doing that at all costs. For more on when to outsource, see

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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