The Benefits of Blogging for a Small Business

Blogging is great for businesses, but many business owners don’t realize. It doesn’t matter what your business does; it can definitely benefit from starting a blog. Here are the benefits that you should be aware of.

Sharing Opportunities

The great thing about producing interesting blog posts is that they are very shareable. This means that when you post them, people who like them can share them with their friends on social media. Meaning that the potential exposure for your website as a whole could be use. It’s a great way of introducing new people to what you do. So, always include a share button on the page with your content. This simply makes it easier for people to post it to their social media accounts and show their friends.

post-to-blogA Genuine Connection with Your Audience

Every business strives to connect with its audience, and this is something that’s made easier by blogging. To put it simply, blogging gives your business the chance to show its human side that people will find it easier to connect with. Beginning a blog could be the perfect way to connect with an audience if this is something that your business is currently struggling to do. It’s much better than only letting audiences see the bland, corporate side of your business.

Give SEO a Boost

SEO should be a big focus for any small business. It’s the thing that allows people to find your business on search engines. And blogging is one of the best ways to improve your business’s approach to SEO. If you do it right, your pages will be fully optimized, and there will be lots of pages for people to stumble across on search engine results pages. This will mean that traffic to your website will increase dramatically, giving you more opportunities to make sales.

the-seo-processShow Your Knowledge

By writing regular blog posts, you will also be able to show the world that your brand can be trusted. Everyone wants to buy from people who know what they’re talking about. And operating a blog on your company website helps to reassure people that you know exactly what you’re talking about. You could even become a leading voice in your industry if you go about it the right way. Keep things simple and talk about what you know and what your potential customers will want to read about.

Build a Community

Having a blog allows you to build a community around what your business offers. It gives your readers something to unite around. If your customers also become your readers, then you can also turn readers into customers. This growing community can discuss the things covered on the blog in a comments section. Or you could encourage readers to carry on the debate on social media channels. Over time, this will help to create a positive atmosphere around your brand. And that can only be a good thing.

blogging for small business

Get your company’s blog up and running as quickly as possible to make the most of these benefits.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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