Customer relationship management is very important for small businesses. There is some very good CRM software available that can help you to do this – but what exactly does CRM software help you to do?
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Making Your Business More Memorable
Every customer wants to feel important and appreciated. Often the little details of a visit are remembered far longer than the product or service received. Read on to learn how you can create a positive, lasting impression on your customers.
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Go Local on the Web – Twitter Chat – 09.27.11
If you're a small business owner with a physical storefront, then you don't want to miss Business on Main's first-ever Twitter chat "Go Local on the Web." In this moderated chat, learn how other entrepreneurs used the Internet to drive foot traffic to their stores, increase sales and improve customer relations.
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How Am I Doing? Getting Feedback from Your Customers
Do your customers give you the feedback you need to grow your business? If not, learn how you can get it.
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Ready to Become a Brand Magnet? View this Webinar
How are your online marketing efforts working these days? With 200 million other websites out there, are you truly standing out? If you feel like your business is in an online black hole, then you need to check out this free webinar from Barbara Findlay Schenck of BizStrong.
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Customer Service Tip: Don’t Call Your Clients Stupid
I have a professional blogger friend who is quite tech proficient. To stay on top of her game she regularly attends blogging and social media classes. Our conversations after these workshops are typically a lot of fun. She excitedly tells me what she learned, and we talk about how we can apply it to our own businesses. Well...last week was different. She was pissed. It turns out that the workshop was good, but the presenter turned her off. Their email conversation started innocent enough, but then it went sour.
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Mid-Year Check-in
Can you believe that half the year is almost over? It feels like yesterday when we were writing out our business goals for 2010. Here are a few tips for maximizing the rest of your year.
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Defining Your Target Consumer
Last week, we talked about meeting a consumer's unmet need with your product or service. You may have been left wondering - who is this "consumer" person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer - that group of people who is both interested in your product or service and willing to purchase it.
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