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No matter how big or small it is, space is always at a premium in retail stores. It’s very important that your store displays adjust to changing traffic patterns in different times of the year. But that’s only one advantage of a movable display. As customers come back, they have a new experience with each visit. That customization demonstrates your concern for your store, as well as your concern for your customers.
A slatwall gondola is the best option for such moving displays. Such a gondola is very efficient, because it is easy to reposition and has a very high weight-bearing load. Moreover, such gondolas are very attractive, because they are available in many different finishes and styles.
To best utilize this display system, adhere to the following points:
Measure Available Space
There’s an old saying in woodworking that a craftsman should always measure twice and cut once. Ordering the wrong size is not a fatal mistake, but it will cause additional stress and raise the cost of your business display. Also, have a clear vision in mind for what you want the display to look like when finished.
Determine Groove Spacing
The space between individual items is a critical part of the overall display. Too little space and the display appears cluttered and individual items do not stand out; too much space, and the display appears bare. Most slatwall gondolas are available in 3”, 6”, or 12” gaps. Customization is available for a slightly higher price, but the added investment is worthwhile if the gondola meets your needs.
Necessary Strength
Gondola weight must be just right as well. If the display is too heavy it will not be sufficiently portable; if the display is too light, it will not support all the goods you want to show off. Be especially mindful of display tactics. If you will use hooks or hangrails, and you probably will, be sure the gondola is a little stronger.
Select Finish
Many people want to put this step first, but the kind of finish is arguably the least important factor, mostly because your merchandise will essentially cover the gondola. Several options are usually available, such as:
- Paint Grade: Paintable brown panels are usually the lowest cost gondola, and also the most versatile kind of display.
- Wood Veneer: Wood creates a warm and inviting feeling. Typically, the veneers are unfinished to allow easy customization with varnish or wood stain.
- Laminate: Laminated gondolas are usually available in high-pressure or low-pressure laminate. HPL is by far the most durable kind of gondola, making it ideal for owners who want to reuse their gondolas. LPL is a good alternative for owners who want some added durability but are on a budget.
Other gondolas are usually available as well, such as displays with mirrored panels.
A window or floor display is your best opportunity to both draw customers into your store and convince them to spend more money once inside. Take a few moments to consider the type of slatwall gondola that best suits your needs, and then make an investment that really pays off.
