Like Betting? Start an Online Gaming Site

When starting a new business, sometimes you only need to look as far as what you do in your free time. Yes, your business needs to solve a problem, but that problem could be as simple as giving customers a new way to find entertainment. For example, if gaming is something you’re passionate about, why not start an online gaming site?

Why Consider a Casino Site?

The industry is growing: According to Research and Markets, the online gambling market was USD 44.16 billion in 2016 and is estimated to reach USD 81.71 billion by 2022. This statistic just considers the U.S market, comprised of casino, poker and sports betting on football, basketball, hockey and other sports. Consider the possibilities of going global. With more than 80 nations that have already legalized online gaming, and more to come, you’ll have a large pool of potential customers to pull from.

You don’t have to go it alone: Rather than having to come up with all of the promotions and content yourself, find a reputable casino to partner with. Several will assign you an account manager to help you start and grow your site. Together, you’ll examine the types of games you’d like to offer as well as the best ways to market to your ideal audience.

Content possibilities are virtually unlimited: A question you might have is what am I going to put on the site to keep people coming back. To figure that out, put yourself in the mind of the player. What types of information would be important to him as he bets online? How can you help her feel she has an edge as she visits the casino? How do you guide him on the sites he needs to visit most? One popular way to do this is by creating a review section on your site. Rather than present a long list of casinos to visit, rank them based on metrics such as number of games, speed of payment, customer service, et cetera. Then go further: dedicate one page to each casino you list. This not only provides valuable information to your site visitors, but if done right, it also gives search engines keyword rich content to help raise your site’s rank.

Is starting an online gaming site something you’re considering? If so, what types of content will you include on your site? Comment below.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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One comment

  1. Interesting twist on an online gaming site. I have my own gaming site where I talk about news, products and games. Its a little side project of mine but this sounds like a fun idea for someone to pick up.

    Starting an actual gambling site is a huge investment though!

    Could be interesting if you can code properly too as you could integrate it with some APIs as well.

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