Investing In Your Business: Making Informed Financial Decisions

Many entrepreneurs and small business owners don’t often see themselves as investors. However, when you can make a consistent and healthy revenue, that money should return back into the business. It can’t just be thrown at the business, as some areas work better than others. You need a good eye to spot what part of your business is falling short of expectations. Additionally, you may want to put more workload on a specific part of your business as you know it may be vital to your operations sometime in the future. Your decisions today will affect your business’s financial standing, far into the future. For these reasons, you need to know where to invest and how to improve.


Identify shortcomings

It’s wise not to live in a rose tinted world and actively seek a section performance report on all aspects of your business. It may be a lack of standards for health and safety, improperly trained staff, inadequate equipment, out of day software, ineffective routines which need trimming, or simply in need of a complete shake up. When you can identify what part of your business is pulling you down, or is remaining stagnant while the other parts are flourishing, act quickly to stop this malfunction. Go around with your managers and discuss the areas you take issue with, and write down any potential solutions that would fix the problems you see.

Informed decisions

It’s important to realise that you need to make informed decisions with your money because improving areas which are already working better than some others can be counted as a poor and uncalculated move. If you hire a chief financial officer to they look at the big picture and inside the particular area, they can further analyze and spot where the investment of your own money should be going to bring it up to speed. Use accounting services, to produce accurate financial reports about your business, and study the data and graphs, to notice where your productivity, sales and lack of hitting your targets reside. The support of an accountant will help you look at the past while looking to the future to help you reach your company goals.


Evidence supported improvements

There’s no better advice on how to improve the business than from the people that work for you. Make a questionnaire that asks multiple questions specifically asking on how the pace and smoothness of the actions in business can be improved. Consider making area-specific questionnaires, such as the staff on the work floor working in manufacturing, the design team, distribution companies, the research department, human resources, public relations, marketing team, etc. With the aid of firsthand experience, this way you make the most informed decisions on how you can invest in your own business to improve, adapt and evolve.

Improving a business will always take time, and if you’re a small entity, it will also cost you a lot of legwork. However, investing in your business, developing new ways of how it functions, using empirical evidence to show the shortcomings and buying updates specifically where you need them the most.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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  1. Even if I’m not a business owner yet, I totally agree with the part where you said that not everyone sees themselves as investors. Making decisions related to money is really hard for me but I still want to start having my own income. It might be a good idea to consult a financial planner regarding my credit and see if I’ll be qualified to take out a loan for a small business.

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