In Your Business, Don’t Work Harder Than You Have to

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It’s easy for entrepreneurs to become overwrought. There are many reasons for this. For one, it’s simply demanding to run a business; there’s no way around it. The demands of owning your own company are myriad, taxing the best and the brightest. But it’s also possible to add work to your plate unnecessarily. Though there are multiple ways that this could happen, we’ll focus on one in particular: Not knowing when enough is enough.

There is a big cultural impetus among entrepreneurs to shoot for the stars and not stop until your company is the biggest and the best (or bankrupt from trying and failing). The reality is, not everybody is cut out for this kind of meteoric rise. An industry or economy can’t make every business a runaway success anyway. It’s important to consider early on in your business life, “What level of success am I really after?”

Having an understanding of your true goals is important even at the earliest stages of business. If your greatest ambition in life, more than creating an impressive and world-conquering business, is to live comfortably and relatively simply, then you simply won’t need the same financial engine that someone would require if they want to live like Warren Buffett. Knowing this will change the way you do everything during the beginning stage of your business, including how you finance your project. Read this LendingTree review from AAACreditGuide to understand how modern small businesses are securing the financing they need, even when they don’t meet the requirements of large and formidable lending institutions. Perhaps more modest financing means will meet your needs just fine.

Though they don’t often make headlines, steady businesses without much in the way of annual growth are actually great for the economy. Victorinox is a great example of a company that has never laid off an employee. A reliable manufacturer of quality American knives, Victorinox was financially secure enough to make it all the way through the financial crisis of 2007 and 2008, without ending a single job. Meanwhile, companies that were leveraged to their eyeballs faced severe financial setbacks, or even went completely bankrupt.

If you want to create a business for growth and wealth, by all means go for risk and innovation, as hard as you possibly can. But if you, on the other hand, want stability for yourself and your employees, then you’ll need a different strategy. Neither entrepreneurial philosophy is good or bad; they’re simply guides to two different processes that will be appropriate for different kinds of company heads.

So understand what you want out of your business. This sense of mission will inform how you do everything from this day forward, and will be what motivates your employees to do their work every day. If you create goals which are in line with what is best for you and your skill set, you won’t have to work harder than you wish, chasing after a goal that won’t be the best thing for you.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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