The Importance of a Well-Presented Commercial Fleet

Despite the prevalence of less than ideal economic data, business sentiment managed to hit a four year high during the third financial quarter. The Sage Business Index, which conducted a study across more than 13,000 small and medium sized enterprises, found that more than 66% of respondents were optimistic about the prospects for their venture in the next year. This represented growth of 3.74% on last years’ figures, and while there is scope for this to change in the months to come it suggests a position of relative strength and growth.

Investing Business Capital Wisely: The Benefits of a Well-presented Commercial Fleet

With the economic climate set to worsen, business owners may be required to adopt a more cautious approach to spending for the remainder of 2014. Investing in a well-maintained and presented commercial fleet is crucial for some entrepreneurs, however, as this delivers numerous benefits:

1. Reduce the Cost of Operating Commercial Fleet Vehicles

While investing in a commercial fleet and outsourcing its management will require fixed costs, it undoubtedly saves you money over time. This is especially true if you partner with a reputable service provider such as CLM, as firms of this nature offer specialist packages that are affordable without compromising on the breadth of your coverage. You may be able to save even more money if you lease vehicles rather than buying them, as this relieves the burden of ownership and means that you are not responsible for planned for unscheduled maintenance costs.

2. Present a Professional and Clean-cut Image

If your business is customer facing, you can also use a commercial fleet to create a professional and clean-cut image. Whether you apply this ethos to delivery trucks or the vehicles used by travelling representatives and salesmen, it is crucial that you are able to display your brand prominently and provide reassurance to clients in the process. It may have an even greater effect if you work in an industry that demands hygiene and cleanliness, as clients in such a market are more inclined to select service providers that have a clean and well-presented image.

3. Create a Successful Mobile Marketing Strategy

If you fail to invest in a commercial fleet and let representatives drive their own individual vehicles with a view to saving money, there is no way to distinguish your brand or impress clients. Once you have a commercial fleet that has been branded in an artistic and consistent manner, however, you will be able to benefit from a mobile marketing unit that promotes your business organically. This will make a significant difference over time, primarily because it will enable you to win new business and engage potential clients.