How to Decide If Your Business Opportunity Is Worth Pursuing?

So you have a business idea that looks smart and sound at first sight, but would like to make sure that you will succeed before you put a lot of time, money, and effort in pursuing it? The bad news is that there’s simply no way of telling whether your business opportunity will be a success or a flop. The good news is that you can ask yourself some smart questions that will help you decide whether you have a colorful dream or a solid business idea. If you are still sitting on the fence about starting up your business, read on to find out what you should check before you make the final decision.

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Startup Costs

Most of us want to build big, but our budgets restrict our dreams. You have to check whether you can start small and expand, or have to invest all your savings plus take out a startup business loan to pursue your dream. You have to create a list of costs, including workforce, rent, tax, insurance, training, and supplies. Don’t forget about branding and marketing, as without these nobody will know that your business even exists.

Are People Making Money Off It?

The next thing you should check is whether there are people actually making money in the marketplace you are just about to enter. If there are no other companies offering the service, you are either a genius and came up with an innovative business idea, or the demand simply doesn’t exist. If there are no services like the ones you are trying to develop, it is important that you carry out a detailed market research, to make sure that there are people willing to pay you money for what you offer.

Time Commitment

In case you are planning on starting up part time while you carry on working for a company, you have to be careful about spreading yourself too thin. If you cannot commit to working on your business every day, it is likely to remain and dream and you will never launch your services. You should improve your time management skills and work out how long it would take you to break even and finally leave your job.

How Long Till you Break Even?

You should also work out your return on your initial investments, so you don’t have to wait for years until you can afford to pay yourself a salary. There are plenty of online business planning tools that will help you estimate the time it will take to produce a residual profit and start reinvesting in your venture.

Is There a Growing Market?

It is also important to find out about the future of the market. You are not planning for a couple of years. Most people starting a business do so to provide a better lifestyle and higher income for themselves and their families for life. If you check out market predictions available free and at a low cost on the internet, you can save yourself a lot of trouble and see clear about your future expansion opportunities.

Current and Future Regulations

When planning on starting a business, it is also crucial that you check out the current government regulations. You might have to take on compulsory training, or get accredited. This will increase your startup and regular costs. If there is a current debate about regulating the industry further in politics, follow it, so you can find out whether or not new laws and legislations will have an impact on your new venture.

Sustainable Business Model

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It is also important that you create a sustainable business model that has a couple of clear revenue sources. If you are not particularly keen on reinventing the wheel, you might look into franchise opportunities or becoming an affiliate or distributor. A simple internet search will give you a list of cheap franchise opportunities to consider in your region. Business owners who have already succeeded in mastering a business model, such as  Akos Gabossy as the CEO of Paniq Escape Room can take the guesswork out of your startup and support you along the way.

Expansion Opportunities

You should also think with expansion in mind. While some people are happy running a one man band and taking charge, there might be a time when you’d rather spend more time with your family members and outsource some of the processes. You might open new stores or outlets, employ knowledgeable managers, and stop micromanaging your business. You can increase your profits by geographic or vertical expansions and partnerships.

Skills Needed

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You should also carry out a reality check to make sure that you have what it takes to run a successful business. You might need to learn some useful skills, such as time management, human resources, internet marketing, design, or even corporate finance. List the skills and abilities that are needed to make your business idea a success and invest in your self development.

Bargaining Power of Customers and Suppliers

One thing many entrepreneurs forget about is checking the bargaining power of the customers and suppliers. This simply entails finding out whether the market is highly saturated and if you will have to fight your competition for the attention of customers or the business of suppliers. If you are planning on outsourcing your work, you will have to compete with other companies looking to take advantage of the resources available. You should not only focus on the customers’ wishes and wants but also the number of choices they have and ways of standing out and appearing unique.

Starting up a business is a big decision to make. Before you jump in head first, it is important that you check the facts and do your research. While your business idea might seem feasible and profitable initially, thorough research can reveal problems that can jeopardize your success. Ask yourself whether you have what it takes to design a business plan, a growth strategy, and enter the market despite the existing competition.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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