How to Create an Elegant Storefront for Your Business

If you’ve been around the high street of some cities, you’re going to immediately recognize the storefronts. These can definitely be very attention-grabbing! You’ll find gorgeous window displays, vibrant colors on the door frames, cute signs, and so much more. If you own a small business that has a storefront, such as a restaurant, hotel, retail, or even a service with a location, then you could easily use your location as an advantage to create a more elegant and inviting storefront. So, here is everything you need to know about creating an elegant storefront for your business.

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Start with your building

If you have any control of your building, then you’re going to want to take a good look at it. Does it need to be repainted? How does it look? Just think about it, if you’re wanting something to look elegant, then it can’t look shabby at all. Make sure the paint is nice and bright, and cover any areas that may look “dingy”.

Add plants

One thing that customers absolutely adore would be plants for a storefront. A lot of business owners will add lovely plants that create a vine, such as roses and wisteria, but even ivy can work. These are the three popular ones, but it’s really up to you and what you think will work out nicely. However, you shouldn’t forget about other plants such as nice hydrangeas or even lavender. Don’t be afraid to really turn this into a beautiful space that many can love!

Signs

You cannot forget about the signs, not just the graphic design of the signs but also the layout. This needs to allow people to feel invited into the space, and this also needs to represent what this space even is. The prettier, the better when it comes to the sign! This can be a great way to create elegance, so make sure you choose your colors wisely and even the front for your business sign.

Window displays

This can be a major contributing factor as well when it comes to grabbing the attention of foot traffic. You’ll want to make sure that you have a lovely window display. If you’re a retail, such as selling clothes, then you can have a lot of fun dressing up mannequins. The same can be said if you’re a baker or pastry chef. Overall, it’s vital that you make this window display look very beautiful as this is going to make a major impact on grabbing the attention of potential customers. Remember, the window display needs to be on brand!

Coziness

In general, there needs to be an inviting vibe for the storefront, or else you’re not going to get any foot traffic. You’ll want to welcome people whether this is through a sign, allowing people to know that it’s open, or even just having a bench outside. But this is going to play a major factor in whether or not people are even going to want to come inside. But the decor itself is going to play the biggest factor in this so make sure you keep curb appeal into consideration!

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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