False Assumptions You Might Have Already Made About SEO

Starting a business online, you may have already come across the idea of SEO. SEO or search engine optimization is not one thing, and that is the first false assumption people tend to make. Search engine optimization is the term given to a group of methods used to get a website to the top of the SERPs. SEO can be a valuable and vital process for business owners. However, only if they know what it is and how to use it effectively. As such, there are a number of assumptions that you want to avoid when using SEO.

It’s Easy

Perhaps one of the most common assumptions about SEO is that it’s easy to use. While adding links and keywords may be easy, this is not the primary focus of SEO. Even this is more complicated than most people assume. You need to know how to add the keywords in the right away and how to use links. For instance, it is not just about adding links to the pages of your business site. Rather, you have to get other businesses to link to your web page with backlinks. This can be more difficult. Then there is the issue of adding too many links. Adding too many links that are not relevant will earn you a Google penalty, causing your ranking to crash. That’s why it’s a good idea to find an SEO Company that you can trust to provide you with an excellent service.

It’s Effective

SEO can be very effective; this is true. However, that will only be the case if you use it effectively. Poor SEO can be completely useless and will result in you failing to get any results or increases in traffic at all. That’s why when you pick an SEO company you need to be careful. Make sure you are using a business with excellent online reviews and a wide range of experience working with different companies.

It Works Instantly

Unfortunately, SEO hardly ever works as quickly as people would like. Or, as quickly as they have been assured that it will. You may come across a number of marketing companies that guarantee overnight results from their SEO campaign. Or, that they can get you to the number one link on the SERPs. This simply isn’t possible, and even Google attest to this fact. Google claim that not even they can get a company to the top of the SERPs. If that’s the case you have to ask, what chance do other businesses have?

It’s All You Need

Another major false assumption is that if you’ve got SEO, you don’t need anything else. However, SEO will only get customers to your website. It won’t automatically mean that they buy your product or service. You can have a great SEO campaign, but if your website looks shoddy, you won’t see much interest. Customers will click on and click right back off again. That’s why you should invest in professional web design for your business as well.

Avoid these assumptions and you will have a far better understanding of SEO than most other business owners.