Common Startup Mistakes And How To Avoid Them

Mistakes are a great way to learn in life; it’s how we move forward and become successful. In business, however, too many mistakes can be a problem. Too many startup mistakes might mean that we can’t move on, and we have to fold. So although mistakes are one of the best ways to learn, there are some that a new business needs to avoid altogether to be successful. Here are some of the most common mistakes that startup businesses make, and how to avoid them if possible.


Growing Too Soon

It’s every entrepreneur’s dream to expand their business. The bigger the business, the more profit, and the more profit, the more successful you are. However, expanding too soon is a big mistake that many startup businesses make. It’s easy to become excited about the thought of growing, and it’s tempting to just go for it when you are feeling that everything is going right. Before you do though, you need to have certain measures in place. You need access to lines of credit, for example. You should also have cash in the bank to help you along if you need it. This cash shouldn’t be your direct cashflow because this can put you into difficulties. Instead, it should be savings, or money from investors specifically to be used for expansion. As well as this, you must have your key staff in place and have secured supply lines. If these things are not in place, expansion could set your business back rather than push it forward. Until you are ready, organic growth should not be underestimated as it can achieve excellent results.


Not Listening To Advice

Hundreds of thousands of people have started businesses in the past, and they know what they are doing. It’s worth asking them for advice when you start your own business, as they will know what pitfalls to avoid, and how to move forward quickly but sensibly. Not taking the advice that is given is your prerogative; it won’t all be useful. Listening to the advice given, however, is essential. At least if you listen, you’ll know what to look out for, even if you don’t want to take the advice. If you are stuck and worried, asking for advice should be your solution. Find strategy experts to help you with your next step. Look for people who understand finance and who can show you what to do. Ask on forums or at networking events. Ask, ask, ask for information. The worst that can happen is that they don’t have the time or the inclination to assist you. If that’s the case, ask someone else. There will be at least one person (and probably many more) who will enjoy taking the time to help you succeed.


Not Creating A Brand

You may not think that you need to create a brand. Perhaps you don’t sell a product but sell a service instead. Maybe you think you’re too small for branding to be something to worry about. It could be that you feel it’s an expensive step that can wait. With branding, however, it can’t wait. It should be done right at the beginning because it is the core that runs through everything you do. Having a cohesive brand makes you seem more professional and makes those tempted to use your services or buy your product feel you are trustworthy. A brand will help with your marketing and let people know immediately what it is you do, and how you do it. Your branding can be used to link your website to your vehicles, to your packaging designed by smashbrand, to your staff uniforms, and much more. It is an essential element that should be created right at the start, and not come to in a rush later when you realize how important it is.


Not Developing People Skills

Even if your business means that you sit in front of a computer screen not physically interacting with people on a daily basis, you will still need to develop people skills. You’ll be answering emails, talking to people on the phone, and maybe even engaging with them on social media. Of course, if your business dictates that you need to see people face to face, it’s even more important to have good people skills. If you don’t treat customers and potential customers well, they won’t feel appreciated and they will start to look elsewhere for someone else who offers the same or similar service or products but who cares about them more. It can be difficult for some people to manage others effectively, which is why it’s important to get these skills in place before you begin to rely on them to run your business. There are a variety of courses that you can attend to help you with this.


Not Adapting To Change

Adapting to change is something that we all have to do, no matter what line of business we’re in. It’s what we have to do in life. Nothing stays the same, and that’s an important mantra to bear in mind when you’re running a startup. You will need to be adaptable and happy to change when necessary to grow your business, even if that means doing something that you had never considered before. Those who fail to adapt in this way will be left behind.


Not Carrying Out Market Research

Failing to carry out market research means that you won’t know how to begin your startup. Beginning anyway is often a big mistake because you really won’t know in which direction you are meant to be going. You won’t know how to price your goods and services. You won’t know how your competition is packaging their items, what offers they are making, why people are going to them in the first place. There is so much that you can learn by looking at your direct and indirect competition that it is essential to carry out this kind of market research. It’s also important to carry out market research to discover who your customers are. When you know that, you can create a brand and a marketing campaign that will speak directly to them.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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