Small Business Tips

5 Ways to Spot a Nightmare Client

Before you take on that new client, make sure your eagerness now is not going to set you up for a headache later. Examine that first phone call or meeting to make sure you're not about to have a nightmare client on your hands. If that potential client utters one of these 5 phrases, you might want to run in the opposite direction.

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Customer Service Tip: Don’t Call Your Clients Stupid

I have a professional blogger friend who is quite tech proficient. To stay on top of her game she regularly attends blogging and social media classes. Our conversations after these workshops are typically a lot of fun. She excitedly tells me what she learned, and we talk about how we can apply it to our own businesses. Well...last week was different. She was pissed. It turns out that the workshop was good, but the presenter turned her off. Their email conversation started innocent enough, but then it went sour.

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3 Quick Tips for Online Damage Control

Our last article showed you how to keep track of your online brand with popular tools, such as the Google search engine. Well, let’s say that you are using one of the tips from that article and come across something silly you did years ago. It is not aligned with the brand image you want to portray today, and it would be slightly embarrassing (okay, maybe really embarrassing) if a potential client saw it. What can you do? Here are three things you can do to manage how your negative information shows up on the Internet.

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3 Ways to Keep Track of Your Online Brand

Some employers are using the Internet to check up on potential employees before making hiring decisions, but did you realize that potential clients could be checking up on small business owners, too? Making sure you know what is being said about you and your company on the Internet should be a regular part of your business activities. Use these three tips to keep track of your online brand.

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3 Summer Business Building Tips

Summer is almost over, but it's not too late to implement these 3 summer business building tips. This Monday Marketing Moment offers tips to keep your sales high during the hottest months of the year. For many small business owners, summer represents a slump in sales. Many of our potential customers are more interested in vacations and outdoor activities than in office meetings and store visits. Rather than let your sales suffer, follow these 3 business building tips to give your company a boost this summer.

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Quick Tip: Marketing to Upscale Clients

Today's tips are a result of a question received about attracting a certain type of consumer. While the answer is specific to the massage industry, it can be applied across a variety of businesses. Question: I have a friend who's starting out as a massage therapist. How can he position himself as a source for upscale clientele? Answer: If your friend wants to position himself as a massage therapist for upscale clients, he should perform the following tasks.

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