Small Business Tips

Why Brand Recognition is the Key to Success

You own a business and you’re staying afloat, but you’re looking to take things to that next level. One of the biggest mistakes today’s companies make in marketing their products and services is failing to properly establish a cohesive brand identity from day one. Brand recognition is among the most …

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Formatting the Ideal Resume for Any Position

Creating a resume and cover letter than stands out among HR, hiring managers and employers themselves requires a bit of research and creativity. Knowing what potential employers are looking for with new candidates is a way to stay ahead from additional applicants and potential competition in your field. Research Your …

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How to Stay Energized During a Long Workday

While some workdays can just feel longer, others actually are longer. You’ll need a constant and reliable supply of energy for those days where you’ll be burning through the midnight oil at your desk when you’re usually relaxing in front of the TV, reading or unwinding at a bar. Learn …

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What Message Is Your Logo Sending?

Creating a logo to represent your business can be a tricky business. There are so many factors that can affect the success of your chosen symbol and, ultimately, the success of your brand. The welfare of your company hinges on the connections that your target audience will make with the …

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