Small Business Tips

This is a quick tip for the solo entrepreneurs out there. As a sole proprietor myself, I understand how passionate and attached one can feel to a business.

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Okay, the title of this article may be a bit harsh, but I still urge you to rethink your small business' use of flashing text, scrolling photos and music as the first things potential customers see on your web site. Remember, your site visitors are coming to you web site to learn about your products and services, not to be entertained by your logo dancing across the screen. Here are a few questions to consider before asking your web designer to create a Flash intro for your site:

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Our partner web site, Inspired Graphics Media, is now offering paid project referrals for all marketing strategy and design work. For every paid project referral, Inspired Graphics Media will give you a $25 gift card to a vendor of your choice on http://www.giftcardmall.com. This site has cards for clothes, cash, movies, music and more.

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Last week, we talked about meeting a consumer's unmet need with your product or service. You may have been left wondering - who is this "consumer" person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer - that group of people who is both interested in your product or service and willing to purchase it.

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For many new small business owners, one of the hardest things to figure out is pricing. This is especially true for service-based businesses that charge by the hour. I know I've been kept up at night after sending off a proposal wondering whether I charged too little or too much. I say no more of this. I declare 2010 the year to stop second-guessing your pricing plan.

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For many small business owners, creating an online store is a natural step in their business growth. Perhaps you own a brick and mortar clothing boutique and are ready to expand your client base worldwide, or maybe you’re a new business owner who will sell your products exclusively on the Internet. Either way, you should follow a detailed plan to get your store up and running. While selling on the Internet can seem intimidating, it doesn’t have to be. Continue reading as we cover four key steps, from registering your domain name to creating a credit card processing account, that will get your online store open for business in no time.

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Have you ever been in need of an image for brochure or website but thought you couldn't afford a professional image? Think again! There are many online options that make professional images an extremely attractive option these days.

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In addition to finding a professional, affordable web site designer, securing a web host is another crucial step in the web site design process. A web host is a company that stores your web site's files. All the pages you see on the net are a collection of pages stored in an online folder. You pay a web host to store your files in its online folder. Having a reliable web host is crucial to your business. Everytime you send a potential or current client to your site, you need it to be up and running error-free. Since this is so important, we have listed a few guidelines in selecting a reliable web host.

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How can we achieve that ever elusive work-life balance?

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When you are selling a product online, good photos are crucial. The pictures on your web site will probably be the only chance a customer gets to see your products up close prior to purchase. It’s important that they look good. The best option is to hire a professional photographer, …

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Please take a look at the following article, written by guest author, Jeff Beale: Seven Ways to Put Your Business Online And The One Guaranteed Way to Do It at No Cost Ever since businesses realized that the Internet the ultimate resource to reach more people in less time for …

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Hello everyone! After an unexpected summer hiatus, the Entrepreneur Resources blog is back! Thanks to everyone who sent in small business articles and links to be posted. We will contact you soon about your entries. Thank you for your patience as we get our posting schedule back on track. We …

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Then, I received another e-mail directly from a "seo specialist" who said he could improve my web site rankings if I just hired him for $xx per hour. He gave me his web site information to look at client testimonials. Most were measured in terms of competition, like if you type in "affordable web site design" and Google says, these are results 1 - 10 of 158,000,000. For that phrase, there are at least 158,000,000 sites that come up. That is the competition. The guy's site also had a list of phrases that his clients are coming up as #1 for in the search engines. From an outsider perspective, it looked very impressive. Then I did some digging...

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Tip: If you own an affiliate program, please be prompt in paying those who represent your company. Today’s tip was prompted by a recently received e-mail. This e-mail was a PayPal payment notification for an affiliate program payout. As phishing e-mails are common, I was skeptical. Rather than click on …

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News about computer viruses has been popping everywhere, from your computer screen to the nightly news. As hackers become more sophisticated, computer users need to know how to protect themselves from the latest onslaght of viruses. Use these tips to keep your computer virus-free.

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Have you ever received an e-mail like this? "Hi. I just received an official looking e-mail from my small business payment processor that looked suspicious. It said that the company noticed fraudulent activity on my account and wanted me to log-in to verify that the account was mine. I clicked the link in the e-mail. The company's homepage and a form popped up asking me to enter my ATM card number, user name, password and social security number in order to verify and unlock my account. What do I do?" Read on to find out how to protect yourself from e-mail spoofing and phishing.

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