Is Being a “Nice Girl” Hurting Your Business?

According to Carol Frohlinger and Lois Frankel, authors of “Nice Girls Just Don’t Get It: 99 Ways to Win the Respect You Deserve, the Success You’ve Earned, and the Life You Want,” women are starting businesses but not reaping the full benefits.  The U.S. Women’s Chamber of Commerce reported that only one in five women-owned businesses nets more than a million dollars annually.

In “How ‘Nice Girls’ Can Avoid the Entrepreneurial Plateau,” an article on MSN’s Business on Main, Frohlinger and Frankel identify 5 traps that can keep women entrepreneurs from achieving their full growth potential and 5 antidotes for overcoming them.

Ladies, do you believe being nice has hurt your business?  Why or why not?  Have you fallen into the 5 traps the authors describe?