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Many small businesses don’t have a marketing department or even their own marketing experts. They often rely on outsourcing their marketing to an agency that can handle it for them. However, some small business owners prefer to try and manage their own marketing as much as possible, even if they can’t do it all alone. It can help to save money and allows business owners to remain in control, which is important for many. If you’re a business owner who wants to take care of your own marketing, there are various steps you could take to stay on top of it all.
Have a Marketing Strategy
One of the things that many small business owners neglect to do is create a marketing strategy. They choose to dive right in without really thinking about what they’re doing, which means their marketing activities don’t really have any direction. A marketing strategy allows you to set goals and make sure that your marketing has a clear purpose. Spending some time putting together a marketing strategy can make a big difference if you want your marketing to be successful. For one thing, it gives you a way to measure success so you know if you’re doing the right things.
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Use a Website Builder Platform
One of the most important marketing activities for any small business is looking after a website. However, if you don’t have any coding skills, you don’t want a site that requires knowledge of coding to keep it running. By using a website builder platform, you can save time and money by keeping your own site updated. You can also use a Webflow agency to build the site for you and help you grow it. Once the site is built, you can easily learn how to use the platform to keep it updated.
Set Up Social Calendars and Schedules
Social media can be a very cost-effective way to market your business, but it can also be very time-consuming. You don’t want it taking up all of your time when you have a business to run. If you want to manage your own social media, it can really help to have calendars and schedules set up. It will allow you to organize and automate some of your social media activities, which will save you a lot of time. Planning everything in advance helps with implementing a proper social media marketing strategy too.
Outsource the Hard Work
There can be a lot of hard work involved in marketing, with many time-consuming tasks. You might not want to outsource it all to an agency, but you could consider using freelancers to do some of the work for you. You could hire a virtual assistant to manage your social media scheduling for you or use content creators to create things like blog posts, graphics, or videos that you can use in your marketing.
Small business owners can manage their own marketing, but it takes time. Use various strategies to manage the workload and make sure you have time for other things.
