Your Business Deserves a Great Location: Why Your Location Matters to Sales Conversion

Whether you’re self-employed or part of a corporate department, your work environment matters. Nevertheless, a lot of startups and new businesses overlook setting up a workspace or offices in favor of saving money to spend on the new operation, which can be a mistake. Although office space is considered an unnecessary expense for new businesses, the value that can be gained by working from a dedicated space is considerable.

So much is affected by our workspace including our sense of wellbeing, productivity and general morale. Imagine if you’re still working from home and have taken on a new hire to help you out who joins you in your personal and business workspace – your home. It’s not only an unprofessional setting for an expanding business, working and living in the same space is a big dampener on productivity and can lead to feelings of depression and isolation.

Location, Location, Location

There are more reasons behind choosing the right location for your offices than cost and practicality. Your business should be located somewhere you can commute to easily whenever you want to and any others you have working with you can easily access the office too. Having a business premises that’s completely separate from your home office will elevate your startup to a whole new level. A rented office will also have all the IT and communications technology in place for you to use, which saves you having to make a considerable investment too.

These days renting office space is really competitive and can save you considerable business-related expenses. When you rent offices you also get full management of the space included in the price and any business rates that are applied to the building are the responsibility of the office space provider and not your business. These included costs can add up to a significant saving and if your new operation is in a growth spurt, you can spend your money on future business rather than the offices you’re working from.

Happy Staff Make Better Workers

Quality of working life is important and ensures good morale and a team effort towards achieving success. Ensuring everyone working for you has a comfortable desk space with all they need to do their jobs within easy grasp; a well-lit room with plenty of facilities and a space to unwind or take a coffee break: these elements all mount up to deliver a better working experience and ultimately, you’ll get more out of those working for you when they’re happy in their environment.

It’s very cost-effective on several levels to rent office space for your fledgling business and can also boost your growth through increased productivity. Another benefit of renting offices is that you can find the right location to represent your business. Where you work from says everything your customers need to know about how you operate. Make sure you have the best location for the success of your business and give some consideration on how the right kind of premises can help your business to thrive.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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