Building a Successful Construction Business From Website to Launch

If you’re a budding entrepreneur looking for ways to start working for yourself instead of somebody else, there are a lot of options to consider. If you’re handy with tools and have a knack for interior design or architecture, opening a construction business offers multiple avenues to success.

Especially with interest rates for home loans at historic lows, many people are purchasing fixer-uppers or working to revitalize their own home before putting it on the market. This makes it an ideal time to launch your new construction business — but what’s the best way to go about getting your name out there? The following steps can help focus your efforts so that you don’t make any missteps during your first year that could contribute to your demise.

Build a website that’s functional and stylish.

Building a Successful Construction Business From Website to Launch

Anybody serious about starting a new business is going to need a website. Websites serve as your digital calling card in a digital age, offering users a way to get in touch with you as well as a place to point any advertisements potential customers may see to. As such, it’s crucial that you find a website that doesn’t just generate interest in your construction business, but offers a way for customers to reach out to you. If you aren’t capable of creating a highly functional website on your own, you may want to find a company with extensive experience in web design.

Contractor Gorilla is one such business that can help general contractors create an amazing website that makes it easy to handle things like content marketing and useful integrations for your business. Contractor Gorilla specializes in getting contractors custom websites that help you convert more leads and increase your ROI. Even better, Contractor Gorilla offers transparent pricing and quick turnarounds so that you can get your website up and running fast.

Use word of mouth to market your construction services.

Use word of mouth to market your construction services.

When it comes to building a positive reputation for your new construction company, word of mouth is pivotal. In fact, a new study revealed that close to 70 percent of customers are influenced by what others say online about a particular product or service. As such, any time you can utilize word of mouth from other customers to sell your services you’re likely to find success in marketing.

One way to leverage customer testimonials is in your advertising copy or on your website’s landing page. You may also want to encourage customers to review you on websites like Yelp, Facebook, or Google My Business. This way, you’re putting the best customer reviews front-and-center, while also encouraging other clients to review your construction business to keep building word of mouth around your construction services.

Although you want word of mouth to spread, you also don’t want to be annoying when you reach out to customers. Implement ringless voicemails. Voicemail drops from robocalls is like a text message but your voice recording. It just “drops” in their voicemail inbox — that way, you reach your customer, but you’re not being intrusive.

Create clear goals for each quarter of your business.

Create clear goals for each quarter of your business.

Having a well-rounded and successful construction business ultimately comes down to how you set goals and how capable you are of achieving them. Sometimes, it’s a good idea to adopt a specific strategy that allows you to align all members of your team across specific goals. Adopting OKRS software, which helps you define and measure both objectives and key results, is one way to better set strategic objectives across your entire organization.

If all of this sounds new to you, you don’t need to worry. An OKR software tool can help you clearly understand how to find clarity in your objectives and the best way to measure your key results on a quarterly basis. With examples, resources, and analytics, the best OKR software gives you highly detailed information about how your construction business is performing. OKRs have been pioneered by companies like Google, so if you choose to adopt them in your fledgling construction company, you’re bound to find similar success!

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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