One of the biggest challenges for most budding entrepreneurs is how to market your new small business. It is no easy feat to stand out and establish a small business among all the other competitors in the marketplace. It does get easier with a few strategic moves and consistent execution. Consider these four ways to produce a marketing frenzy and bring new clients through the front door.
1. Email Marketing
Whether it is for a handmade soap shop owner or Target, Inc., email marketing is one of the most fruitful ways to promote a company and what they do. When someone gives a company their personal email address, they are inadvertently saying, “Yes, please sell me on what you’ve got because I’d like to know more!” This is the ideal situation between a business owner and a customer. There are lots of email marketing hosts to choose from like MailChimp and AWeber. Choose the best fit and start building the weekly newsletter for an e-blast.
Working with other companies is an excellent way for a company to get its name in front of new customers. There are tons of ways to collaborate, but the best ones involve collaboration with like-minded companies. Refrain from collaborating with competitors. Instead, cross-collaborate. For example, an organic beekeeper who sells fair-trade and organic beeswax and infused honey products might want to collaborate with a farm-to-table restaurant. In addition to selling honey to the restaurant, leave eye-catching business cards like the cotton cards from 4 Color Print at the front for patrons to pick up at their leisure.
3. Social Media
It’s not enough to just have a social media page anymore. At this point, it is important to create a strong, strategic social media platform. In addition to staying on top of like peak posting times and hashtags, consider collaboration with bloggers in the same field for sponsored posts. Sponsored posts and ads on social media are the way for most businesses to go.
4. SEO & Online Presence
It is important for a budding entrepreneur to become familiar with search engine optimization and building a strong website. A website is the online version of a storefront. If it doesn’t look good, no one wants to come inside. The keywords are the map. If no one knows that the storefront is there or how to find it, they won’t be able to support it. Consistently posting content with the applicable keywords will help the website to rank on the top pages of search engines and bring more traffic to the website.
These four tricks are the perfect starting point for any budding entrepreneur. After perfecting these techniques, integrate other strategies to bring in customers. But when in doubt, stick with these basics. They’ll take any business far!
Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here. Anica writes for 4 Color Print, which provides business cards and marketing materials for businesses.