Big Data Can Mean Big Benefits

Collecting, storing, and analyzing data has become a larger concern for companies as our information-intensive world continues to share electronic material at a rapid rate. With over 500 new websites created each minute of every day, the vast amount of information available to anyone in the world with an Internet connection has grown exponentially, meaning that by the year 2020, over 50 billion internet-enabled devices will exist. As we continue on this trajectory, more people will have access to these vast amounts of data than ever before. Proper analytical use of this electronic material can lead to an increase in profit margins and productivity, as well as a large return on investment for companies and businesses.

Although analyzing data in a meaningful way may seem like a daunting task for businesses, ignoring such an incredible tool would be unwise. Companies can reap the benefits of data analytics by leaving the infrastructure to the experts and letting these specialists do what they do best—collect, securely store, and intuitively analyze information. Whether there are millions of files needing to be stored and accessed or billions of electronic records, all stored information is easily accessible and searchable through a cloud database. This analytical service can mean that companies are freed from the burden of acquiring and allocating resources for data collection, leaving them to focus on how this new knowledge can improve the company’s bottom line.

For more insight on big data, check out Treasure Data’s infographic below.



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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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