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Being a green business has so many benefits. Way too many to name here, in fact! Just some of the benefits include reducing your carbon footprint, getting more exposure, creating a great reputation, and saving money in certain areas. However, some wonder whether being a green business can actually improve their profitability, on top of everything else. After all, that’s what business owners want to do most of all, right? This post will tell you everything you need to know about green businesses and making more of a profit!
You Will Attract Those Who Are Conscious of The Environment
More and more individuals are looking to work with companies who are conscious of their eco-footprint. If you are a green business, you can bet you have an edge over businesses in your industry who aren’t as conscious as you. By making it clear that you are working to reduce your carbon footprint, and sharing your values with the world, you’ll make eco-friendly individuals feel more inclined to work with you. Something like this could even become a USP of yours, to differentiate you from other businesses in your area. Some businesses out there do everything they can to brand themselves to look like an eco-friendly business, and yet they are nothing of the sort. They’ll use fonts, colors, and images that create that sort of image in people’s minds, knowing full well that it looks as if they are eco-friendly. However, when you do your research, it becomes apparent that they are not. By making it clear that you are, in fact, a green business, people will lean towards you when making a decision on who to work with. A really simple way of making your business “greener” is by introducing a recycling scheme. This can be as simple as recycling materials or you could go one step further and replace products with recycled or even biodegradable products, e.g. biodegradable packaging.
Not only will this attract far more customers, and you may even find that eco-friendly businesses who need your product/service work with you too. All businesses need to work with other businesses to ensure they are offering the best service to their customers. Now, eco-friendly businesses are sticking together!
Save Money in Different Areas
You’re more than likely going to save money by becoming a green business, too. While some aspects may be a little more expensive, such as buying eco-friendly bulbs and paper, sometimes you will save huge chunks of money. Simply by changing the type of bulbs you use, you could save a lot of money. Image Installation and Maintenance have created a calculator to show the exact saving you could make by switching your bulbs in your business signs to LEDs.
Also, think about this: do you think it’s more eco-friendly to buy a used computer or a new computer? The former, of course. Just think of how much you can save in instances like this, to be put towards other things. You could save hundreds, just by making sure you don’t buy brand new. In many cases, you can find equipment and furniture that has absolutely nothing wrong with it, and is virtually new at a fraction of the price. This is kinder to your budget and much better for the environment.
In conclusion: yes. Being a green business really can improve your profitability. Don’t hesitate to take the steps to make your business greener, and you’ll soon reap the benefits it has to offer!
