Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

Key Considerations for a Good Business Location

Starting a business is not only about amassing substantial capital. You have to consider other factors that are key to its long-term success. One such factor is choosing a good location. It’s a crucial step in starting a business that will define how you reach and address your customer needs. …

Read More »

How to Improve Customer Engagement

Image Pexels CC0 License Every business wants to cultivate a strong brand and to have a base of loyal customers to buy their products. But, achieving this is not always easy and, at times, may feel impossible. Luckily, there are many ways that you can build customer loyalty and strengthen …

Read More »

Post-Pandemic S&OP

Although it seems like the world is getting back to normal, it is unclear as to whether it is the same ‘normal’ as before. Large and small businesses are still seeing a loss of production and availability of many products necessary to complete the manufacturing process. The downfall of these …

Read More »

Choosing Between an MBA Finance or Management Focus

Business school offers a diverse number of study focuses. The most common majors include finance, management, accounting, human resource management, operations management, and marketing research. Each of the study disciplines develops expertise in management matters in specific fields.  Finance and management are the two subject majors most debated by students …

Read More »

Brand Awareness: Let Others Do The Talking

Brands often face a marketing dilemma. You can’t survive without marketing your brand. However, self-promotional campaigns can often fall flat for small brands. Indeed, when the business has not yet established its presence on the market, it can be hard to convince your audience. People don’t believe promises and self …

Read More »

Taking Product Development To The Next Level

Product development never stands still. Businesses that design, manufacture, and sell products need to be able to move with the times and strive for continuous improvement. In this guide, we’ll explore strategies you can employ to take product development to the next level.  Embrace innovation If you create and sell …

Read More »

Manufacturing Materials and Their Benefits

Most economies, no matter the country, depend heavily on the manufacturing industry. Manufacturing goods is not a simple process. While it can put a lot of strain on the environment, manufacturers developed some materials to make things easier. The following materials are some of the most commonly used by manufacturers. …

Read More »

How a Team of Loyal Employees Will Benefit Your Business

Image Pixabay CC0 License The business landscape is pretty tricky for most industries right now. The disruption caused by the pandemic, along with widespread financial uncertainty, has made it a challenging time to run a profitable company. So, strengthening your business to make it as resilient as possible is essential …

Read More »

Top Reasons Why Your Business Needs A Podcast

T Image Credit Content is king, so it is no surprise that modern companies rely on blog posts, videos, infographics, and memes to connect with their target audiences. Podcasts are also a great content tool you can leverage to reach out to your consumers and prospects. According to Edison Research, …

Read More »

Smart Ways To Increase Employee Motivation

Smart Ways To Increase Employee Motivation You believe in the vision you have for your company, and you’re burning with the desire to achieve it. Unfortunately, you don’t see the same fire burning within your workers, no matter what you try. Employees can be regarded as the engine of any …

Read More »