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I had the privilege of being interviewed by Media Shower on the importance of content marketing for your business strategy. Today’s customers are looking to build relationships with your brand, and one of the best ways to do this is through the content you share. Here is an excerpt from the interview.
“We could spend all day talking about how critical content marketing is to the success of brands today, but we’re pretty sure you’d get tired of hearing us yammer on. So we asked someone else to do the talking for us.
Meet Dequiana Jackson, CEO of Inspired Marketing Inc. and entrepreneur extraordinaire.
“Content marketing is extremely important to brands,” she says. “It allows them to inject personality into the brand and tell stories that get customers talking.”
And it doesn’t only have to come in the form of blog articles. Dequiana recalls that in 2010 when Old Spice introduced the Old Spice guy, in addition to traditional commercials and print ads, the brand spent a day having the Old Spice Guy respond to real tweets via YouTube.
“These videos helped tell the story that Old Spice was not your grandfather’s cologne anymore,” she says. “It was young, funny and cared enough to actually speak back to customers.”
In addition to injecting personality into your brand, content can also be used to help customers.”
Continue reading Dequiana Jackson’s full content marketing interview on Media Shower.
