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If you have a website design business, your skills are in high demand by businesses and organizations everywhere. No matter how big or small a business, non-profit, or other organization may be, having a website is a necessity in today’s high-tech world. However, just because people need websites does not mean they will come knocking at your door. Instead, you often have to find them. To do so, here are five ways to get the quality leads you need for your website-building business.
Use Social Media
From LinkedIn and Facebook to Twitter and more, using social media is almost a sure way to attract new customers for your business. By creating a page specifically for your business, you can showcase your skills and expertise. Since Facebook has nearly 3 billion active users each month, you’ll have a big audience in need of your skills.
Online Business Directories
Should you take a look at online business directories such as Yelp, Foursquare, or others, you’ll find many businesses in need of improved websites. Once you look over the directory and find businesses that match those you want to work with, contact them and show them how your services can be of help.
Lead Generation Software
To make the process of finding leads for your website building business very efficient, you may want to work with a lead generation company and take advantage of their lead generation software. Since this software can do a search of your preferred location and niche, it will only be a matter of minutes until you’ll have a list of solid leads.
Lead Generation Companies
There are many companies that find and deliver leads to you. Depending on your needs and the speed at which you need the leads, they tend to use different methods of gathering leads such as social media ads, cold-calling, and purchasing lead lists. This can be a great way to get leads so that you can focus on what you do best, develop websites. Before hiring a company, like I Open Doors, consider talking to a representative about your company’s needs and their experience with web developers. Additionally, consider the type of clientele and leads that they are used to getting such as customer leads vs business to business leads.
Web Design Proposals
Yes, cold calling can work very well with a website-building business. If you’ve noticed a company or organization that you feel has a website that needs a facelift, develop a proposal and pitch your idea to them. Believe it or not, this is a good way to find many new, interesting, and profitable projects for your business.
Do SEO Audits
When you discover websites that you think need improving, you can generate new leads for your business by first conducting an SEO audit. Since many business owners think having a website of any kind is good enough, showing them how much better you can make their site perform and bring additional business their way will likely convince them to use your services.
Once you get a few established clients and continue to build your web design portfolio, your services will soon be requested by more and more customers.
