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So, you’re thinking of hiring a video production company to produce your next marketing or training video for your business. Or perhaps you need help with your website and adding some YouTube videos? These companies can be great resources and produce excellent results. Still, first things first: you’ll want to check out the following five essential things before signing anything or handing over any money.
The Bottom Line Is, Do They Understand What Your Needs Are?
The very first thing you should ask a prospective company is their abilities concerning your project. What type of equipment do they have? Do they specialize in certain types of projects – e.g., maybe they’re more suited to conference videos rather than real-estate tours. How will they report on progress? Will they be able to provide a rough draft of the script? Which colleagues will be involved in this project, and what are their specific responsibilities? How much access will you have during the project, i.e., can you contact them at any time, or is there some queue or approval process required before talking to someone from the production house about progress on your video.
Do They Have a Creative Team as Well as A Technical/ Production Staff?
Many companies rely solely on software and equipment to produce stunning results without having any actual creative talent involved in the process. A good company should understand how to use all necessary equipment and know-how to create an engaging and visually appealing story that is effective for your purposes.
Do They Understand Video Marketing and Your Specific Needs?
Once you’ve found a prospective company that has the capabilities to produce professional results, it’s now time to determine whether or not they have the knowledge required to create the type of video that meets your business goals rather than just meeting their creative preferences. For example, if your product is complex, do they know how best to communicate with you on film without over-simplifying things? Is there enough clear information for consumers/clients on how to use/buy this product? Or are more advanced concepts dumbed down so much that you’re no better off pre- or post-video? If it’s a training-style video, does the company understand all aspects of your business enough to create a video with no errors?
What Type of Turn-Around Time Can You Provide?
One important factor in most businesses’ marketing plans is how quickly their company or product can respond to certain things. This may be related to deadlines for press releases, specific dates when new services are coming on board, etc. And this same philosophy should also apply when hiring companies like them. How long does it take them to produce results? Their general experience of meeting deadlines and willingness to commit to specific ones rather than vague promises is.
Ask About the Final Product’s Usage Rights and Prices.
Before deciding on any video production company, such as Toronto production companies, ask if they offer lifetime or one-time rights to their works or whether or not you need to purchase another license every time you use a video again. Secondly, make sure you understand all costs upfront – do they charge per finished minute of video? How much can they do editing/post-production versus needing your involvement?
There are many things to look out for when hiring a video production company. However, the five that have been discussed above are typically the most important. Suppose you can successfully find a reputable video production company that possesses these qualities. In that case, it will go a long way in ensuring that your next video project is executed to the best of its ability.
