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Starting a business is hard enough, but then you need to worry about telling people about it. How are people going to know about your services? Below are five simple tips to start promoting your new start-up.
Promotional Brochures/Flyers
Creating something in print for people to actually hold in their hand is the most basic of steps for promoting your business. A flyer, or brochure that outlines your services, and basic contact information is simple, but effective in getting the word out. Try a professional printing company such as www.theprintgroup.com.au for all of your promotional printing needs. Some people just like the idea of reading something that is not on a screen. Having a well-designed and professional looking flyer can make all the difference in someone deciding to contact you, or not.
Make a Website
Most of marketing these days happens online. Creating a website that people can go to is helpful to explain what it is your new business does. People will search for information and want to know all about you and your services. Use your website to create an extension of your business. Treat it as the business’s personality. Your website should continue to tell people why they should hire you and use your services. Make it easy to read, and easy to navigate.
Social Media Presence
Most businesses today have some sort of presence in social media. Social media platforms are a way to reach target audiences instantly. Businesses can communicate with current and potential clients, can advertise, and can continue to be in the minds of their audience. If you do develop a social media campaign, make sure to be present. By engaging with customers without too much delay, you can create a trust and build a relationship with clients. You can also keep on top of feedback, both positive and critical.
External Exposure
Be physically present. Go places and get the word out about your business. Who is your target audience? Where do those people typically frequent? Find out and go there. Hand out your brochures, put up flyers, and talk to people. Some people might not be on social media – how else are they going to know about your business than by you telling them? Some people might not have heard of you, but might go home and search for your page. By being present, you are putting a face to your business.
Referral Incentives
Building your clientele is imperative. Create an incentive program for current customers. Tell them about a discount, or reward them for telling their friends about your business. If their friends come in, they get a reward for the referral. Using your current customers to build your business’s network is a clever way to promote your start-up.
Promoting your new start-up business does not have to be hard or stressful. There are certainly cost-effective ways to get the word out about your business and gain a following. They key is to get out there and talk about it. Audiences are present both in person and online, so be in both places.
