5 Additions you Can Include in your Email Signature

In case you didn’t already know, an email signature can be much more than just an attractive way to pen your name, and with so many online businesses who are all trying to carve their way to the top, you need to utilize everything at your disposal, and an email signature is a perfect example of multi-tooling for digital marketing. If you’re wondering why you never thought about such a simple thing before, here are a few of the powerful add-ons that can come with an email signature.

1. Social Media Buttons – Facebook, Twitter and any other social platform you use can be incorporated into your customised email signature, which is a valuable addition, and most people see their social page following increase after they incorporate the buttons into their email signature. Here are some excellent email signature examples, and on the same site, you can generate your own personal email signature. The importance of social media can never be overlooked, and as any digital marketing agency will readily confirm, if you have no social media presence, you are way behind the pack.

2. Link to your Site – Of course, a link to your site can be cleverly placed, and by using templates that were put together by experts, you need not have any software developing experience in order to do this. A link to a person’s blog, for example, would be perfect if it were incorporated into their email signature, and with social media buttons, you have effectively inserted the right links. Check out several blogs that offer detailed information on adding links to a website.

3. Graphics – The latest graphics are rich in colour and tiny in size, and when you consider that every single email will contain your graphic images, the files need to be tiny in size. There are many excellent templates that are free to use, and with the right use of colour, you can really boost your business image.

4. Disclaimer – The perfect place to put a legal disclaimer is right at the very bottom of your email signature, and obviously, the wording needs to be very precise, otherwise it will be of zero use. Using a standard font that is easy to read will make the disclaimer more presentable, and keep the text size down to a barely readable size, as a disclaimer is not something you wish to highlight.

5. RSS Feeds – For bloggers, it is great to add your RSS to the email signature, and this is proven to be a very effective way to gain followers, and it is yet another call to action that can result in a higher volume of traffic.

The myth that an email signature is merely icing on the cake is fast disappearing, as more and more online businesses are realizing the many benefits from this unique marketing tool. There are many online resources to help you with email signature creation, and with a little web surfing, you will likely end up with something that ticks all the boxes.